Search Engine Optimization

Search Engine Optimization

1. What is?

   • Is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages.

2. Main activities:

   • Identifying relevant keywords with good search traffic potential
   • Creating high-quality, useful content and optimizing it for search engines and for users
   • Including relevant links from high-quality sites
   • Measuring the results

3. Differences between paid and organic search

   • Position
   • Time
   • Payment
   • ROI
   • Share of traffic

4. Three pillars of SEO

   • Technical Optimization: is the process of completing activities on your site that are designed to improve SEO but are not related to content. It often happens behind the scenes.
   • On-Page Optimization: Is the process of ensuring the content on your site is relevant and provides a great user experience. It includes targeting the right keywords within your content and can be done through a content management system
   • Off-Page Optimization: Is the process of enhancing your site’s search engine rankings through activities outside of the site. This is largely driven by backlinks, which help to build the site’s reputation.

5. Advantages

   • -It makes you appear in front of people interested in what you sell precisely when they are looking for it. -It generates organic visits. -Increase your brand visibility. -It helps you close sales in less time. -It makes you a market leader. -It provides valuable content. -It attracts potential customers. -Avoid annoying users not interested in your company. -Generates a high return on investment. -It lasts in time.

6. Disadvantages

   • -It requires time and patience. -You compete with your niche in the rest of the Internet. -It is complex to predict your results accurately. -Requires constant maintenance. -It does not give profit at first. -The cost of services is high because there is less supply of specialists. -It can generate penalties if done wrong.