Consumer cuing

Consumer cuing

1. it stands for

   • “a variety of visual, written and spoken messages that affect consumer buying behavior.”

2. the article

   • analyzes
     • the effects of different customer cues on...
       • materialistic thinking
         • linked to
           • lower well-being
     • through
       • 4 experiments
         • 1st
           • situationally induced materialism
             • method
               • show half of the group luxury items
                 • results
                   • they had higher materialistic mindset and lower well-being
         • 2nd
           • effect on participants automatic reaction
             • method
               • experimental manipulation (“consumer study” instead of “American study”)
                 • results
                   • the framed participants used more words reflecting materialistic values
         • 3rd
           • do customer cues increase competitiveness
             • method
               • measure if participants had desire to out-do others
                 • results
                   • competitiveness increased through customer cues
         • 4th
           • do customer cues evoke selfishness
             • results
               • participants showed lower desire to collaborate