Analysis of the Problem

Analysis of the Problem

1. STAKEHOLDERS

   • 1. Consumer
     • It would be essential for the person using the recipe from ‘Dinners under $5’ (Stakeholder 1) to include affordable ingredients and minimal work involved as they would likely be the type of person to have minimal appliances and struggle with money.
     • At the start of the pandemic in Australia, food availability was reduced due to widespread panic buying and restrictions on the sale of staple food items, which limited the availability of food (Kent, 2022).
       • Furthermore, 22% of people were forced to adjust their budgets, and 15% dip into their savings (Stimulus 2).
     • Younger adults and those who receive lower incomes
     • On average, Australians have lowered their food budget to $30 for groceries
   • 2. (Company) Woolworths
     • Woolworths (Stakeholder 2) must create recipes to increase the amount of ‘Fresh Ideas’ readers, as well as meeting its overall aim of making money-saving and easy meals that taste good.
       • Margins at Woolworths’ Australian food division increased from 29.1% heading into the pandemic to 30.7% (The Guardian, 2023)
     • Woolworths is committed to helping people spend less on enjoyable and easy meals
     • The company's aim of their 'Fresh Ideas' magazine is to make dinner a stress-free job for those who have been impacted by COVID and increased cost of food
     • Create profitable, easy, meals for the widest audience possible

2. CONSTRAINTS

   • Recipes must include budget-friendly ingredients to help assist with the rising cost of grocery items.
     • All ingredients must be available and in-stock at Woolworths
   • The meal as a whole should be appealing, (ie. flavoursome, healthy)
     • Must be a dinner recipe
     • Must take up to 70 minutes to cook, prepare, and plate up
     • The recipes should be different to previous magazine ones

3. SENSORY PROFILING

   • Method
     • Likeability test for others
       • Rating meal on a scale from 1-7
       • Participants
         • Number of females: 4
         • Number of males: 3
           • Age range: 15-45
     • Detailed description of steps
   • List of sensory descriptors to describe sensory properties of the product.

4. PROBLEM

   • Due to COVID-19, many families as well as individuals are struggling with maintaining their budget, especially on meals.
     • Woolworths is developing their November issue of ‘Fresh Ideas’, including their ‘Dinners under $5’ section, which includes recipes for anyone in need of meals that are budget-friendly and delicious.