External company analysis

External company analysis

1. Enviroments

   • Micro
     • (our industry) oranization, suppliers, clients Identify how it affects us
       • Understand how certain aspects affects us
         • Market size, scale economics, conditions supply and demand
   • Macro
     • ( do not affect only our industry, it affects also other industry) there are certain aspects that affect everything for example economic stuff or taxes)

2. Model of 5 forces

   • Helps us understand this characteristics of the industry Tool to understand structure of ever industry
     • Strategy: Whats gonna make an org different and provide competitive advantage. Finding dif way to compete to create diffrentt value
   • The five forces are competition, the threat of new entrants to the industry, supplier bargaining power, customer bargaining power, and the ability of customers to find substitutes for the sector's products

3. Diamond tool -Porter

   • Steps. 1. Identify characteristics 2. Meassure the force how threatening can it be 3. Detrmine actions to follow
     • 1. Threat of new entries a. They're not already in b. How easy or difficult for new participants to get into de industry c. If its easy threat is high 2. Threat of substitute a. Subs: something that fulffills the same necessity than u but different or same way b. Low substitutes, threat low 3. Buyers bargaining power: a. Depdnd on number of options it has b. More options, more bargaining power 4. Supplier negotiation power a. Depends number of supplies in the industry b. More suppliers, means power is low cuz im not happy i just cchange 5. Degree of rivalry a. Depend number of participants b. You cant pay attention to everyone if there are a lot But if there are low number, you can pay attention to your rival
       • 6th force: thinking how can u make some kind of alliance with other company, that doesnt needs to be your industry. Value network See anther company as a potential cooperatos New participants are gonna have a benefit and you're also going to win an extra income Customer has more value

4. Pestel analysis

   • A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation
     • identify which things are present in your org