Advantages and disadvantages of entering B2C markets

Advantages and disadvantages of entering B2C markets

1. Geographic dispersion of customers

2. Growth

3. New target market

   • Much demand? Especially if they include boiler works in their product offering
   • DIY eating some jobs

4. Cheaper cost per sale?

   • Advertising is cheaper than personal selling
   • Less customization needed

5. Competition

6. Requirements of additional staff

7. As the case study says: Not likely in the future

   • Too much of a change to enter both B2C and Manchester at the same time

8. Extensive, costly market research needed?