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Online Apparel Retail Consumption

• Irish online retail had total $3.5 bn revenue in 2014 growing by 15.2%
  • Apparel/accessories/footwear segment equates to 16.5% of sector's aggregate value
    • Sector is expected to grow by 134.3% by 2019
      • Internet penetration in Ireland was 79% in 2014.

Male consumer and online shopping

• Higher participation rate than women in online activities
  • Virtual life of men
  • Men extensively associated with technology
    • virtuallifeofmen
    • Women view online shopping less favorably than men
      • vrtuallife of men
      • According to rooger and harris, emotion, trust and convenience are three critical factors of women's and men's shopping behaviour
        • Men are more open to Internet and men's enjoyment is higher in case of online shopping
          • virtuallifeofmen
          • Men see shopping as a task and want to do it in minimum time
            • Utilitarian shopping and men
• Existing factors
  • Trust
    • Low Prices

Irish apparel retail

• Growing sector with estimated value of $3.7 million by 2019
  • Increased level of rivalry due to poor market performance
    • Industry forecast to accelerate with anticipated CAGR of 0.8% in duration 2014-2019
      • Women's wear accounts for 58.5%
      • Menswear accounts for 25.1%
        • Apparel Retail accounts for 37.2% of total industry value

Analyse factors affecting online apparel retail consumption by Irish male customer using the model devised by Na Li and Ping Zhang

• External environment
  • Demographics
    • Personal Characterstics
      • Vendor/product/service characteristics
        • Website quality
          • Attitude towards online shopping
            • Intention to shop online
              • Decision making
                • Online purchasing