Social Cognition

Social Cognition

1. - cognitive processes and structures that influence and are influenced by social behaviour

   • Cognitive Consistency
     • People try to reduce inconsistency among their cognition's because they find it unpleasant
   • Naive Psychologist
     • Characterizes people as using rational, scientific-like, cause-effect analysis to understand the world
   • Attribution
     • The process of assigning a cause to our own behaviour and that of others
   • Cognitive Miser
     • Characterizes people as using the least complex and demanding cognition's that are able to produce generally adaptive behaviours
   • Motivated Tactician
     • Characterizes people as having multiple cognitive strategies available, which they choose among on the basis of personal goals, motives and needs