Essay Proposal Research

Essay Proposal Research

1. Women in the Industry

   • Books
     • Women in Tech: Take Your Career to the Next Level with Practical Advice and Inspiring Stories - Tara Wheeler Van Vlack
     • Innovating Women: The Changing Face of Technology - Vivek Wadhwa
   • Articles
     • Snapchat works to bring low-income women into tech
     • Roadblocks for Women in Tech
     • Girls Can Code
     • Organisations
       • Girls Who Code
       • Code First: Girls
     • Coding for women: could I learn to program in a day? - The Guardian
   • Possible Questions
     • Why is there a lack of women in the tech industry?
     • How are women treated in the tech industry?
     • Discuss the lack of women in the tech industry

2. How are Women Portrayed in Design

   • Possible Questions
     • What affect does the portrayal of women in advertising have on the audience?
     • Why are women often shown with no head in advertising?
     • Why are women sexualised within design?
     • How are women portrayed in design?
   • Books
     • Gender Advertising: Women Stereotypes in Print Advertisements: Perceptions of Women Role Portrayals in Print Advertisements with Theoretical Considerations - Neda Nourmohammadi
     • Gender Differences in Advertising: Gender Advertising - Dr Harry Jay
     • Stereotypes Galore! Women's Emancipation as Reflected in Advertising - Gesa Biermann
     • Media Disparity: A Gender Battleground
     • The Presentation of Women in Advertising - Helen Armstrong
   • Articles
     • Forbes - What's wrong with the media's portrayal of women?
     • Media Smarts - Media Portrayles of Girls and Women
     • Time - Here Are All the Sexist Ways the Media Portrayed Both Men and Women in 2014
     • Storify - How are women portrayed in the media?
     • Headless Women of Hollywood
     • Women's Role Portrayal Preferences in Advertisements: An Empirical Study

3. Products Targeted at Women

   • Articles
     • howstuffworks - gender targeted advertising
     • Edition - Femvertising
     • Independant - Men Buy Mars, Women Prefer Galaxy
     • Independant - Gender Price Gap
     • Marketing Week - The Truth About Marketing to Women
   • Books
     • Marketing to the Millennial Woman - Ann Arnof Fishman
     • Gender Advertising: Women Stereotypes in Print Advertisements: Perceptions of Women Role Portrayals in Print Advertisements with Theoretical Considerations - Neda Nourmohammadi
   • Possible Questions
     • Does Gender Targeted Advertising Work?
     • - Why are products targeted towards women more expensive than men’s products?
     • - Why is there products specifically targeted to women?
     • - Discuss gender targeted advertising (including the use of pink, gender price gaps and gender neutral products specifically re-marketed towards women)