BANDURA CONT.

BANDURA CONT.

1. PARSIMONY

   • TOO PARSIMONIOUS TO ADEQUATELY EXPLAIN HUMAN BEHAVIOUR & MOTIVATION
   • ASSUME SMALL NUMBER OF PRINCIPLES, APPLY TO ALL SITUATIONS
     • CONCEPTS NOT CONNECTED UNDER UNIFIED PRINCIPLE!
       • TRIED TO COVER BROAD BASE OF ASPECTS = DISORGANISED CONCEPTS

2. HEURISTIC VALUE

   • SELF EFFICACY - LOTS OF RESEARCH!
     • SCHWARZER (1997) USED SCALES TO TEST IN DIFFERENT CULTURES
     • USED TO LOOK AT ADDICTION!
       • SHIFFMAN (1982) USED SELF EFFICACY TO UNDERSTAND SMOKING CESSATION
       • USED AS PREDICTOR OF RELAPSE IN ALCOHOL DEPENDENCE!

3. APPLIED VALUE

   • 2002 - SOCIAL LEARNING APPLIED TO ADDRESS GLOBAL ISSUES LIKE AIDS & POPULATION GROWTH - SOCIAL MODELLING & OBSERVATIONAL LEARNING
     • ENCOURAGE BEHAVIOUR CHANGE!
   • AIDS UNDERSTANDING OF HOW CHILDREN ARE SOCIALISED TO ACCEPT SOCIAL NORMS & SOCIETAL STANDARDS (JOHNSTON ET AL, 1997)
   • SELF EFFICACY - PROGRAMMES TO HELP STOP SMOKING (STRECHER 1986)