Section A: Audience and Producers

Section A: Audience and Producers

1. Hollywood today

   • exhibition
   • test screenings
   • award cermonies
   • publicity
   • distribution
   • timings
   • marketing
   • finance
   • package and treatment
   • production
   • postponing
   • directors (powerful)
   • critical acclaim
   • Synergy
     • the promotion and sale of a product within a film
       • e.g- score, phones and laptops

2. Golden Age of Hollywood

   • production line
     • green light-go ahead
   • oligopoly- the big 5 now had to share the film market with smaller producers and sellers
   • star difference then and now: examples
   • block booking
   • Big 5: Loews, Fox Film, Paramount, Warner Bros, MGM, RKO
   • paramount decree (1948)
     • Olivia de Haviland
   • vertical integration
     • the production-distribution and exhibition of a film is owned by a company and so they gain all the profit that it makes

3. Film Consumption

   • certificate
   • social and psychological impact of the cinema expeirence
   • social practice of participation
   • cinema going/ home viewing pros&cons

4. Rise and Fall of British Cinema

   • traditional actors: Colin Firth, Hugh Grant, Rowan Atkinson are attracted to the Hollywood appeal
   • restrict audiences
   • gross profit= low/ funding required = high
   • don't have sequels
   • traditional genre and narrative
   • BBFC (certificates)
   • many weaknesess

5. Independant and Multiplex cinemas

   • shows blockbusters 3-4 months after initial release
   • foreign films (independent)
   • cheap, small (independent)
   • odd times (independent)
   • popularity (multiplex)
   • funding (independent)
   • 3D/ IMAX (multiplex)
   • student discount/orange wednesday (multiplex)
   • varied location (multiplex)
   • multiple screens, times, films (multiplex)
   • cineworld (multiplex)
   • escapism (multiplex)

6. Technology

   • VHS Boom
   • DVD rental and extras
   • home cinema
   • the viewing expeirence
   • 3D debate
   • IMAX
   • the internet

7. Star System

   • fanbase
   • glamour
   • bankability
   • critical acclaim
   • influence
   • viewers relationships with stars
   • flexibility
   • salary
   • star power= increased by marriage
   • identification with audience
   • stars can be dropped

8. Film Review

   • internet
   • classification
   • rating
   • word of mouth
   • publicity and marketing

9. Blockbuster

   • profit
   • conventions and research
   • merchandise
   • expectation