purpose of website

purpose of website

1. to persuade

   • displays the product
     • simple and eye-catching layout
       • bold key messages
         • clear message
           • inviting/persuasive language

2. to convey a message

   • clear message
     • simple layout
       • colour scheme
         • video/image to enhance the message
           • concise information

3. to attract attension

   • striking colour scheme
     • easy to use navigation
       • provides useful information

4. to inform

   • lots of informative text
     • clear layout
       • few images
         • lots of links to other content

5. to entertain

   • filled with interesting content
     • includes animation and video
       • bright colours
         • lots of images