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3 Perspectives:

Absolutist Perspective

Social construction perspective

Social power

Theories that inform perspectives

Norm violation

- Out of the ordinary

- departure from social norms

- Threat to social order.

Reactive construction

- process of attaching meaning to individuals

1. Labelling - process of social reaction by group

2. Claim making process - helps unpack message by social audience.

- social audiance types who?

- what are the consequences of this?

3a) stigmatization - collective process of attaching tags and labels of moral inferiority.

stigma - Powerful label that changes an individuals self -identity and self -concept.

D E V I A N T L a b e l / S t a t u s:

- New status or identity

- Dominant overpowering status that taints the way in which people are viewed