Class Notes 4

Mukundhan Srinivasan research and marketing decisions Inglês 1 página

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Conclusive Testing of Hypothesis

Definitive; Conclusive;

Method:

Survey

Panel

Observation

Types

Descriptive

Causal

Descriptive:

Single Cross-sectional - one sample, one time

Multi-cross-sectional - Many samples, One time

Examples:

Usage & Attitude studies

Customer satisfaction studies

Product placement studies

Descrição: research and marketing decisions Notas sobre Class Notes 4, criado por Mukundhan Srinivasan em 16-01-2017.
Criado por: Mukundhan Srinivasan
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