segment - created from Mind Map

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heavy users 20/80

D

Age

Gender

Social Class and Income

Family Structure

Race and Ethnicity

P&G feminine toothpaste

G

P

B

C impact on MKT

MKT impact on C

Popular Culture

role theory

relationship with brands

global consumer culture

Digital Native

Needs and Want

Self-concept attachment

Nostalgic attachment

Interdependence

Love

B2C

C2C

Social media

user-generated content

synchronous

asynchronous

culture of participation

Do/Are marketers

Public Policy and Consumerism

Manipulate Consumers?

Create Artificial Needs

Necessary?

Promise Miracles?

need

want

Consumer Activism

Social Marketing

Green Marketing

segment