Notas
Week 7: Statistical Analysis
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Descriptive analysis technique:
- ensures data is correct
-validity and reliability
Validity: are we measuring what we are trying to measure?
data collection - was the procedures followed or biases present?
external consistency - transferable results
Internal consistency - Does x cause y?
Statistical conclusion credibility - is the interpretation appropriate?
Reliability: are your results accurate?
-negatively phrased questions throughout a survey can help determine this
Look for:
are the results free from errors?
was an appropriate collection measure used?
appropriate and accurate?
does the sample represent the population?
Data validation:
fraud
screening: screen out certain incomes. Do a validation call back
procedure: callback to ensure correct method was used.
Completeness: ensures all questions were asked
courtesy: checks the pleasantness of the interview
Data Editing:
essentially checking for mistakes. PART OF SPSF
-correct questions asked
-proper answer recording
-correctly screened respondent
-proper recording and coding
Recording and coding:
assigning values to responses.
Single response: pre-determined category eg. 18-30 yr old
open response: pre-determined category
Recall response: count data
Missing data solutions:
1. replace missing data with the mean of the other data
2. delete data set.
Preliminary data analysis
data description
tabulation
Frequency distribution
Central tendency etc.
Variance:
the mean for all observations/ (number of observations -1)
Standard deviation: square root of the variance
Coefficient of variation: SD/mean
Sd=1 includes 65% of sample
=2 includes 95%
=3 includes 99%
If outside of this you either have a non representative sample of a sampling error.
Distribution of shape:
skewness - is it equal around the mean?
Ktosis - how flat/tall is the peak?
>0 leptokurtic ie. tall
<0 platykurtice. flat.
Informações
- Descrição
- Market Research Notas sobre Week 7: Statistical Analysis, criado por Jacqui Healy em 27-09-2017.
- Criado por
- Jacqui Healy · set 2017
- Atualizado
- 27 set 2017
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