INTANGIBLE ASSETS - created from Mind Map

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it grants rights and generates incomes

DAVID CALDERÓN_212032_16

the most important assets held by successful companies are intangible assets

The components that participate at the success of a company, in order to resist nowadays competition, are the intellectual capital such as human capital which include knowledge

The evaluation is not an exact science; it is only estimation by taking in consideration all the relevant factors that influence the type of value.

The protection of intellectual property is insuring human intelligence benefits.

In combination with labor and capital, intangible assets and intellectual property have radically changed the economic structure, the essential characteristic of globalization” (Robu, 2008: 94).

An intangible asset that has an economic value must offer measurable benefits in form of extra income and benefit either they are used with tangible or intangible assets.

In general, in an organization the goodwill is represented by the technicalscientific knowledge that contains all the patents and licenses owned by the company and the managerial expertise represented by the techniques applied to employees.

Edvinsson and Malone have identified two components of the intellectual capital such as human capital, which includes knowledge, innovations and leader’s skills.

starting with the idea of the accounting human assets in order to determine the real value of employees and their incorporation in the financial statements of the company.

The Methodology of Dividing Intangible Assets

The intangible assets can be classified in several ways

Intangible assets related to marketing: are assets used to promote products and services like marcs of products,

Intangible assets related to customer: represent the knowledge of customers or suppliers, called property based on contracts; this category includes supply contracts, advertising, licensing agreements but also customer contracts.

Intangible assets related to technologies: composed of intangible assets resulting of intellectual property rights and know-how transfer.

Intangible assets related to artistic nature: come is general from the right of various artworks or creations.

All assets that can be described as goodwill are intangible assets

Unidentifiable intangible assets owned by the companyin general are intangible assets with an undefined useful life like the existence of the client and the investment with promotion and reputation.

Identifiable intangible assets owned by the company – in this category are included the individually assets with a fixed life like the rights and benefits resulting from contracts – which shall be established the nature of rights, but also the advantages created during the contract.

EXAMPLE

Service Marks Patents

Education

Administrative Philosophy

Product Brands

Copyright

Qualifications

Corporate culture

Corporate Brands

Designs Knowledge

Business Continuity ;Brands Financial Relations Company Name Service marks Distribution channels Business Agreements