Customer Descriptive Analytics - created from Mind Map

Exploratory Research

Descriptive Research

Causal Research

What's the problem? / Why sales declining

Focus Groups / Internet Communities

Who's the customer? / What's our wallet share?

Data Collection

Surveys

Self Reports

Passive Data Collection

Different Types of questions

Net promoter score (satisfaction)

Customers upload receipt

Tracks locations, expenditure, context data

Scanner Data

Media Planning

Web Data

Mobile Data

Radio

Social Media

Correlation NOT EQUAL Causation

A/B Testing

Correlation / Relation between 2 variables

Causation / One variable affecting another

3 requirements

Correlation / Evidence associating X to Y

Temporal antecedence / X must occur before Y

No third factor involved

Website Optimization

Mobile App Design

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