82. Consumer Experience

Consumer Regulator

• We as consumers have built in regulators. Whether negative events happen or positive events happen we stay at about the same level of happiness.
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CAREFUL BELIEVING CUSTOMERS

• Careful believing customers who say change is needed to a product that will make them happier.
• Not all suggestions usually lives up to the consumers belief.
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Overestimate your reaction

• Everyone tends to overestimate their reaction.
• IF the event is negative, they predict that they'll be very upset and devastated for a long time.
• If the event is positive they predict that they'll be deliriously happy for a long time.
• The outcome is never as great or horrible as first imagined.
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Never what you imagined

• People may prefer one thing over another or think that they will, but their reaction, be it positive or negative, will probably not be as strong as they imagined.