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Pay-Per Click

• Pay-per-click (PPC) advertising is a form of online advertising. It involves websites or
• web pages hosting ads for other companies. If a surfer clicks on an ad, they will be
• re-directed through to the advertiser’s website. The website or web page provider will
• receive a payment for every ad which is clicked on.
• Pay-per-click advertising uses what is known as an affiliate model . Advertisements or
• links to a company’s website are placed on other websites (affiliates) and in return the
• affiliate site receives a percentage of the income for any customer that clicks through.
• Google™ AdWords, Yahoo! Search Marketing and Microsoft ® adCenter are all big players in this field.

Online Data Storage

• Data storage is another type of online service. Many organisations are providing
• facilities for you to store and back up your data on their computers, and to make files available to share with others the current term used for online data storage is 'cloud storage'
• Data backup is a method of making copies of files. These copies can then be retrieved if disaster recovery is needed.

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