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Cookies

www.commoncraft.com

Cookies- Small text files stored on your computer to help make using the internet more convenient. They store your preferences, Username, products you looked at and bought, how you payed, dates of visits.

Can be used to share information across sites which is why you may see adverts for items you have recently looked at.

Session cookies- Erased after browser is closed. Only needed while session is happening.

Persistent cookies- Stored on the computer.

3rd party cookies- A cookie stored on the computer by another company not the company being visited.

Transactional data

Information collected every time you purchase something. Used to build up profiles about customers and buying trends.

Eg. Location of customer, time, browsing history, purchase history, method of payment, personal details.

Helps the customer because it can track delivery, may get special offers, targeted emails.

Companies store this data in databases that can be searched and sorted but help securely which is expensive for businesses.

Cookie law- "A piece of privacy legislation that requires websites to get consent from visitors to store or recieve information on a computer, smartphone or tablet"- 2003