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Digital Media Sales Exam Certification (Paul)

Usuário eliminado 50 perguntas Atualizado em 21 abr 2017

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1What does the "D" in DSP stand for?
1. ADemand
2. BDirect
3. CData
4. DDirectional
2Which is not a standard ad buying format?
1. ACPM
2. BCPA
3. CCPC
4. DCRS
3According to Moore's Law, the speed of semiconductor processors double every
1. A12 Months
2. B18 Months
3. C24 Months
4. D12 Weeks
4This association performs audits of internet measurments as well as traditional media measurements
1. AMRC
2. BIAB
3. CP3P
4. DMSO
5What is the MRC's primary objective?
1. ADetermine how to measure a viewable impression
2. BSet strict pricing limits on advertising
3. CCreate ad size standardization across all properties
4. DCreate informal rules of conduct of online behavior
6Who has developed the industry standard of viewability?
1. AMRC
2. BIAB
3. C3MS
4. DComcast Spotlight
7In a world where impressions are purchased based on viewability, what will happen?
1. ACPM's decrease
2. BCPM's increase
3. CImpressions go up
4. DCPM's Decrease and impressions go up
5. ECPM's Increase and Impressions stay the same
8What is the best example of buying impressions in real time?
1. AeBay
2. BCPC
3. CRTB
4. DCPA
9What does "DMP" stand for?
1. ADemand Marketing Platform
2. BDivisional Marketing Plan
3. CData Management Platform
4. DData Marketing Platform
10What is the formula for determining eCPM?
1. ACost(s)*1000/Total impressions
2. B(Total Cost/Impressions)*100
3. C(Total Impressions/cost)*1000
4. D(Total Impressions/cost)*10

11What is the IAB's standpoint on native advertising?
1. AIt is the most effective form of advertising, delivering the highest CTR
2. BIt should be easily distinguished against standard content, by the consumer
3. CIt should not be easily distinguished against standard content, by the consumer
4. DIt is the least effective form of advertising, delivering the lowest CTR
12What does "SSP" stand for?
1. AStandard Spending Procedure
2. BSupply Spending Procedure
3. CSupply Side Platform
4. DStandard Software Platform
13Determine the eCPM
1. A$1.33
2. B$13.34
3. C$4.46
4. D$74.91
14If Steve's Pizza has previously worked with a rep in your office and was receiving 150,000 impressions for just over $1700, approximately how much should you price your CPM at to remain consistent?
1. A$9
2. B$10
3. C$11
4. D$14
15What is the IAB's standard of viewability on a display ad?
1. A50% of the impressions must be viewable for 1 second
2. B50% of the impressions must be viewable for 2 seconds
3. C75% of the impressions must be viewable for 1 second
4. D25% of the impressions must be viewable for 1 second
16What is the standard size of a Mobile Rising Star Slider?
1. A300x250
2. B320x50
3. C300x50
4. D350x20
17Which is NOT a standard UAP banner size?
1. A300x250
2. B160x600
3. C428x90
4. D120x20
18A client wants to serve different creative to consumers based on their exposure to the digital-advertising campaign. Which of the following solutions should be recommended?
1. AConnected TV
2. BKeyword Targeting
3. CSequential Messaging
4. DDemographic Targeting
19If an ad campaign was delivered that served 100,000 impressions and generated 200 clicks, what would the click-through rate be?
1. A.2%
2. B.5%
3. C.02%
4. D2.0%
20What is the CPM of the 300x250 placement?
1. A$7.43
2. B$8.65
3. C$9.23
4. D$6.86
21What is CPA?
1. ACost per Advertiser
2. BCost per Advertisment
3. CCost per Aquisition
4. DCost per Address
22What type of program is used to feed pages to a search engine?
1. ASpider
2. BSniffer
3. CSearch Finder 2000
4. DOptimization Engine
23What size ad unit is seen here?
1. A1280x900
2. B1400x800
3. C954x800
4. D1000x900
24What is the following an example of?
1. ANative Advertising
2. BComedic Advertising
3. CShared Content
4. DSocial Advertising
25While looking to purchase movie tickets on MovieTickets.com, the following ad appeared, what is it an example of?
1. APre-Roll Video
2. BEarned Media
3. CNative Advertising
4. DInterstitial Ads
26A client gives you another $3k to spend on digital advertising, using the chart attached, which metric would you use to determine where to place the additional spend?
1. ACTR
2. BClicks
3. CImpressions
4. DCost
27Using the chart attached, which placement has the lowest cost per conversion?
1. A160x600
2. B300x250
3. CPre-Roll
4. DAll conversion costs are the same
28What is the CPC of the 300x250 placement?
1. A$2.18
2. B$21.81
3. C$12.81
4. D$1.28
29What is the first step in determining effectiveness of a clients campaign?
1. AOptimize for a high CTR
2. BEnsure 100% viewability
3. CDetermine client's success metrics
4. DOptimize for a high view-through rate
30What is Shared Media?
1. AMedia given to one platform via another for a fee
2. BBrand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
3. CPublic & media relations efforts to gain coverage in publications – on and offline
4. DOnline advertising through display ads, pay per click search ads and sponsorships.
31What is "Earned" Media?
1. AMedia, content and assets that the brand controls, like websites, blogs, newsletters and brand social media accounts.
2. BBrand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube
3. COften thought of as “traditional” online advertising through display ads, pay per click search ads and sponsorships.
4. DThe result of public & media relations efforts to gain coverage in publications – on and offline
32Which of the following is NOT a daughter agency of the Omnicom holding group:
1. ABBDO Worldwide Network
2. BDDB Needham Worldwide Network
3. CTBWA International Network
4. DMcCann International Network
33A holding company is a company that owns other companies' outstanding stock.
1. AVerdadeiro
2. BFalso
34The IAB recommends publisher campaign reporting at least weekly.
1. AVerdadeiro
2. BFalso
35On a CPM based campaign, cancellation out clause for guaranteed deliverables is
1. A24 hours
2. B48 hours
3. C7 days
4. D14 days
36A publisher should not bonus more than _____ % in impressions without permission
1. A10
2. B15
3. C20
4. D25
37Makegoods and reporting failure should be cured within _____ days of notice from agency
1. A14
2. B2
3. C5
4. D7
38Which of the following is/are examples of owned media
1. AWebsite
2. BBlog
3. CTwitter Profile
4. DDisplay Ads
39Which of the following is not an example of Earned media?
1. ASponsorships
2. BBuzz
3. CGoing Viral
4. DWord of Mouth
40Which of the following true?
1. ACPC=Cost*1000/Impressions
2. BCPA=Cost/Actions
3. CCPS= Cost/Clicks
4. DCPC=Cost*1000/total impressions
41Which of the following is not a basic metric of video performance?
1. AClicks
2. BConversions
3. CConversion Rate
4. DInteraction Level
42There are 14 million emails successfully delivered to W 35-54. The open rate is 20% and click through rate is 20%. How many people landed on brand.com?
1. A5,600
2. B56,000
3. C560,000
4. D5,600,000
43Which is generally accepted as the BEST optimization tool to add to a banner flight to maximize unique reach?
1. ASIC Targeting
2. BFrequency cap
3. CDay-part Targeting
4. DDemographic targeting
44These four elements are a part of what customer journey?
-Awareness
-consideration
-preference
-purchase
1. ASocial Marketing Funnel
2. BConsumer Buying Funnel
3. CDigital Advertising Funnel
4. DMarketing Awareness Funnel
45Which tags SHOULD a client supply when running a CPC campaign?
1. AFlash
2. B.mov file
3. Crich media
4. Dclick trackers
46You receive an RFP with the following objectives listed: awareness, CTR, and demographic targeting. When you first get a chance to speak with the client, the BEST course of action would be to
1. AConfirm priorities of the objectives
2. Bask if there are any other objectives not listed
3. Cask the client what he/she belives is a good CTR
4. Dreview how your competitors who are submitting plans measure against these objectives
47Which type of site analysis is MOST LIKELY to over count unique views to a site? For example, the analysis might count the office user, mobile user, home user as three separate users, even though they are one user.
1. ASyndicated Based (i.e., MRI)
2. BPanel Based (i.e., comScore)
3. CSurvey Based (i.e., Scarborough)
4. DInternal Tag Based (i.e., Omniture)
48A client was sold a program for 40 million impressions. At the end of the campaign, the client’s ad server shows a delivery of 21 million impressions. The vendor’s ad server shows 41 million ads served. What is the BEST practice in resolving the discrepancy?
1. ABill 31 million impressions to compromise
2. BBill based upon the client’s ad server numbers
3. CBill based upon the publisher’s ad server numbers.
4. DAudit the server logs of both companies.
49A linear video ad can only be a pre-roll or mid-roll.
1. AVerdadeiro
2. BFalso
50How does SEO differ from SEM?
1. ASEO is organic, SEM is paid
2. BSEM is organic, SEO is paid
3. CSEO is earned, SEM is owned
4. DSEM is earned, SEO is owned

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Descrição: This is a practice test for the Digital Media Sales Exam Certification
Autor: Usuário eliminado
Idioma: English
Visualizações: 16
Histórico: Criado em 21 abr 2017 · atualizado em 21 abr 2017
Etiquetas: digital media sales certification o usuário eliminou as informações de disciplina
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Digital Media Sales Exam Certification (Paul)

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