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Quiz 5
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Perguntas do quiz (36)
1A _____ concentrates on a specific function or business process and automates this function or process for different industries.
- Avertical market
- Bsideline market
- Cbaseline market
- Dhorizontal market
2A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.
- Asmart card
- Bpay card
- Cnano card
- Dmemory card
3A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.
- Abuyer-side marketplace
- Bbusiness communication marketplace
- Cseller-side marketplace
- Dthird-party exchange marketplace
4A similarity between e-commerce and traditional commerce is that both:
- Arequire a physical store to sell consumer goods
- Buse magazines to provide product information.
- Cconcentrate on selling products to generate profit.
- Duse the same mode of service to cater to consumers.
5BuyStore Inc., an online retail store, sells all of its products through its Web site, buystore.com, and through an application on cell phones. BuyStore Inc. is an example of a _____.
- Aphysical storefront
- Bpure-play company
- Cbrick-and-mortar firm
- Dthird-party broker
6Buyline is an e-commerce Web site. It has come up with a promotional offer where buyers get a 60 percent discount on refrigerators if a minimum of 100 buyers agree to buy the product within 24 hours of the offer being announced. In this case, it is evident that BuyLine is a _____.
- Agroup buying platform
- Bpeer-to-peer e-commerce platform
- Csocial networking site
- Dparticipatory e-commerce site
7Click-and-brick e-commerce struggles to incorporate online interaction.
- AVerdadeiro
- BFalso
8Companies exclusively using business-to-consumer (B2C) applications:
- Asell directly to consumers.
- Bapproach customers through third-party agents.
- Cfocus on using personalized physical stores to serve consumers.
- Drely on physical storefronts for customer interactions.
9E-commerce activities that take place within an organization’s data communication network are part of _____.
- Aagribusiness e-commerce
- Bintrabusiness e-commerce
- Cinterbusiness e-commerce
- Dnonbusiness e-commerce
10 E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
- Ainfomediary model
- Bbrokerage model
- Cmerchant model
- Dsubscription model
11E-commerce is a subset of social commerce.
- AVerdadeiro
- BFalso
12In the context of mobile marketing strategies, in-game mobile marketing:
- Auses mobile ads that appear between loading screens within popular games.
- Brequires a gamer to click on search engine ads in order to go to the next level of the game.
- Crequires a user to share his/her location and display business ads relative to the location.
- Duses mobile games where the characters in the game promote products for companies.
13In the context of e-government applications, crisis response is categorized as a _____ application.
- Agovernment-to-citizen
- Bgovernment-to-government
- Cgovernment-to-employee
- Dgovernment-to-business
14Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.
- AThe merchant model
- BThe brokerage model
- CThe infomediary model
- DThe advertising model
15One of the advantages of e-commerce is that it:
- Ais highly accessible throughout the world.
- Bis a universally accepted system.
- Cimproves customer service.
- Dguarantees privacy and security of buyers.
16Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.
- Ainfomediary
- Be-procurement
- Cbuyer-side marketplace
- Dthird-party exchange
17Mobile commerce (m-commerce) predominantly relies on voice recognition and text-to-speech technologies.
- AVerdadeiro
- BFalso
18In the third-party exchange marketplace model, the sale of medical products is an example of a _____.
- Avertical market
- Bsideline market
- Cbaseline market
- Dhorizontal market
19The _____ model generates revenue from the fees charged for matching buyers and sellers.
- Abuyer-side marketplace
- Bthird-party exchange marketplace
- Cseller-side marketplace
- Dtrader-side marketplace
20Service and support are more important in traditional commerce than in e-commerce.
- AVerdadeiro
- BFalso
21The Web page displayed when a user first visits a site is called a(n) _____.
- Ahit
- Bcookie
- Cad impression
- Dsplash screen
22Which of the following is true of mobile commerce (m-commerce) applications?
- AThey are supported by short-range wireless communication technologies.
- BThey predominantly rely on voice recognition and text-to-speech technologies.
- CThey are incompatible with 3G and 4G networks.
- DThey are based on wired protocols.
23In the third-party exchange marketplace model, media buying is an example of a _____.
- Ahorizontal market
- Bsideline market
- Cbaseline market
- Dvertical market
24Using the _____, e-commerce sites sell digital products and services.
- Asubscription model
- Bbrokerage model
- Cmixed model
- Dinfomediary model
25Universities are an example of nonbusiness organizations that use e-commerce applications.
- AVerdadeiro
- BFalso
26Which of the following is a supporting activity in a value chain?
- ATechnological development
- BLogistics
- COperations
- DMarketing and sales
27_____ is a supporting activity in Michael Porter’s value chain.
- AHuman resource management
- BLogistics
- CMarketing and Sales
- DService
28_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.
- AOperations
- BProcurement
- CLogistics
- DService
29_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.
- Aoutbound logistics
- Bmarketing and sales
- Coperations
- Dservice
30_____ is a primary activity in Michael Porter’s value chain.
- AService
- BHuman resource management
- CTechnological development
- DProcurement
31_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.
- AOrdering
- BInformation sharing
- CPayment
- DFulfillment
32_____, in e-commerce, means all market participants can trade at the same price.
- APrice transparency
- BPrice discrimination
- CPrice skimming
- DPrice bundling
33_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.
- AE-pay
- BAn e-check
- CE-cash
- DAn e-wallet
34In the context of trading partner agreements, which of the following is true of electronic business Extensible Markup Language (ebXML)?
- AebXML enables customers to submit hard copies of agreements.
- BebXML does not support communication of purchase orders.
- CebXML allows Web browsers to select only the data requested in a search.
- DebXML does not support the transfer of inventory charts.
35For a business that is properly designing and using a social media information system (SMIS), the SMIS would most likely:
- Adecrease Web site traffic.
- Bcurb hypersocialization in the organization.
- Cenable it to share new and dynamic contents with customers in real time.
- Denable it to develop local area networks within the organization.
36In the context of Web marketing, the term _____ refers to one user viewing one ad.
- Aad impression
- Bad exchange
- Cad connect
- Dad blocker
Informações
- Descrição
- Quiz sobre Quiz 5, criado por Kim Le em 29-04-2018.
- Autor
- Kim Le
- Idioma
- English
- Visualizações
- 3
- Avaliação
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