Questão 1
Questão
In the MegaRed example you read about, what was the most critical measure of the Facebook ad campaign's success?
Responda
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Number of "likes"
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Sales
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Number of "shares"
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User engagement
Questão 2
Questão
How much revenue did Facebook generate in 2013?
Questão 3
Questão
How much profit did Facebook make in 2013?
Responda
-
$7.9 billion
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$0
-
$1.5 billion
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$13 billion
Questão 4
Questão
Which of the following consumer behaviors are tracked for creating a purchasing history profile?
Responda
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Online shopping carts
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Store checkout scanners
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Loyalty cards
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All of the above
Questão 5
Questão
How long has Facebook been selling ads?
Responda
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Three years
-
Five years
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Ten years
-
They don't sell ads
Questão 6
Questão
Facebook has how many users worldwide?
Responda
-
1.3 million
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13 million
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1.3 billion
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13 billion
Questão 7
Questão
How many American women over the age of 45 are on Facebook?
Responda
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320,000
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3.2 million
-
32 million
-
32 billion
Questão 8
Questão
Mothers, the "buyers" in most typical families, spend how much more time on Facebook than other users?
Responda
-
Three times
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Four times
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Five times
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Six times
Questão 9
Questão
How many advertisers does Facebook currently have?
Responda
-
One and a half million
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Ten million
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Ten thousand
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Five hundred
Questão 10
Questão
Facebook is competing with TV for advertising dollars by pushing new video ads for big marketing events like movie ads.
Questão 11
Questão
Facebook accounts for how much of the total amount of time Americans spend online?
Responda
-
One in every six minutes
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Three of every six minutes
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Four of every six minutes
-
Five of every six minutes
Questão 12
Questão
Of Facebook;s current advertisers, most of them are:
Questão 13
Questão
Facebook accounts for how much of the total amount time Americans spend on mobile?
Responda
-
One of every two minutes
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One of every five minutes
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Two of every five minutes
-
Four of every five minutes
Questão 14
Questão
How much money do advertisers spend on television per year?
Responda
-
20 million
-
200 million
-
20 billion
-
200 billion
Questão 15
Questão
What is the ratio of cost (of an ad campaign, for instance) to profit?
Questão 16
Questão
What is a tool that allows you to receive a specific feed of information without going to that web page?
Questão 17
Questão
What is the practice that aims to improve a website's ranking in a Google (or Bing, or Yahoo) search?
Questão 18
Questão
What is the service that allows electronic messages to be sent on a cellular network?
Questão 19
Questão
What is the term for understanding and influencing of the perception of an entity online?
Questão 20
Questão
Which of the following is NOT a SMART objective?
Responda
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Attainable
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Specific
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Targeted
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Realistic
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Time bound
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Measurable
Questão 21
Questão
Nike's digital marketing strategy led to growth in membership, but not in share prices.
Questão 22
Questão
Nike's digital marketing strategy led to growth in membership but not in share prices.
Questão 23
Questão
Which of the following might serve as KPIs?
Questão 24
Questão
Nike's digital marketing strategy led to an expansion of their products
Questão 25
Questão
Which of the following represents SWOT?
Responda
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Strengths, Weaknesses, Opponents, Threats
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Strategies, Weaknesses, Opportunities, Threats
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Strengths, Weaknesses, Opportunities, Threats
-
Strengths, Weaknesses, Opportunities, Tactics
Questão 26
Questão
Which of the below links does NOT have a "friendly" URL?
Responda
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Nike Football: http://vine.co./nikefootball
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Nike: https://vine.co/u/9347324974872
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Nike: https://twitter.com/nike
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They all have friendly URLs
Questão 27
Questão
Which of the following is not one of the "five Ps" of marketing?
Responda
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Products
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Price
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Proficiency
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Placement
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Promotion
Questão 28
Questão
Search engines such as Google are capable of reading images, audio and videos just as easily as text.
Questão 29
Questão
When adding a link to a blog post or any online text, it's best to leave the URL visible rather than hyperlink it from any keywords/anchor text
Questão 30
Questão
Which of the below constitutes a Call to Action, or CTA?
Responda
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Sign up for our newsletter
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Take advantage of our sale
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Enter our sweepstakes
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Post a photo and instagram
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All of the above
Questão 31
Questão
The keywords added to a blog post's meta data are called
Responda
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Widgets
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Tags
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Categories
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RSS
Questão 32
Questão
HTML tags and hashtags are the same thing
Questão 33
Questão
Chipotle says its videos are about "values integration." What values are they specifically espousing?
Questão 34
Questão
Which of the following factors play a dominant role in the search algorithm for videos?
Responda
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Video views
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Age of video
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Shares
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Subscribers
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All of the above
Questão 35
Questão
All the reports written about the Chipotle video in the news media could be considered:
Responda
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Traditional advertising
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Paid media
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Movie reviews
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Earned media
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A product pitch
Questão 36
Questão
Enabling sharing is a great way to increase video views, but it won't help with search results
Questão 37
Questão
Inbound links, or hyperlinks from other sites linking back to your video, help increase video views but don't improve search engine results
Questão 38
Questão
Multiple video views can come from one user
Questão 39
Questão
Press coverage for "The Scarecrow" netted how many impressions?
Responda
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12,000
-
31,000
-
11 million
-
126 million
-
500 million
Questão 40
Questão
The length of your video channel's playlist does not have any impact on a particular video's search engine results
Questão 41
Questão
Of the many factors that contribute to whether or not a video "goes viral" mark the one below that the Chipotle videos does not adhere to
Questão 42
Questão
Which of the following components are evaluated on a keyword and key phrase level by the search engine spiders. (Check all that apply)
Responda
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Tags
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Playlist additions
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Inbound links
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Share buttons
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Embeds
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Titles
Questão 43
Questão
If a video is outdated, it is still just as easily found through a search engine
Questão 44
Questão
Chipotle integrated what other marketing products with their animated videos?
Questão 45
Questão
Chipotle's message is meant to distance the company from whom?
Responda
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Chick-Fil-A
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Taco Bell
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McDonald's
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Starbuck's
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Panera
Questão 46
Questão
Where did Chipotle's short animated film "Back to the Start" first appear?
Questão 47
Questão
Search advertising on Google is based on the results of auto-complete
Questão 48
Questão
Which of the below Facebook advertising options shows up in your connections' news feeds when you interact with that brand's Facebook page?
Responda
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Facebook ads
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Facebook engagement ads
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Sponsored stories
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Promoted posts
Questão 49
Questão
Which of the below is NOT an example of common display advertising types online?
Responda
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Banner ads
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Pop-up ads
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Wallpaper ads
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Floating ads
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Interactive graphics
Questão 50
Questão
It is possible to prevent your web browser from tracking your movements online and collecting data to be sold to advertisers.
Questão 51
Questão
When creating a search advertising campaign, you should be careful not to use commonly misspelled versions of the keywords you're targeting.
Questão 52
Questão
Which of the below are critical to keyword placement for search engine optimization?
Responda
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Title
-
Body content
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In the web address
-
in the meta description
-
In the tags
-
all of the above
Questão 53
Questão
Email marketing campaigns should always have a strong call to action
Questão 54
Questão
With email marketing, it possible to measure how your open rate compares with a competitor's.
Questão 55
Questão
Using a "teaser" in the subject line of an email marketing campaign is a good way to improve your open rate, regardless of whether that's what your email is actually about.
Questão 56
Questão
When an email doesn't make it to the intended recipient because of a "soft bounce" that email address should immediately be removed from the house list.
Questão 57
Questão
Email marketing can deliver the best ROI of any digital marketing tactic
Questão 58
Questão
A company's "house list" of emails is a database that must be purchased from a third party.
Questão 59
Questão
The "opt-out" link should be placed in the footer area of an email so as to discourage readers from unsubscribing.
Questão 60
Questão
The subject line of an email marketing campaign must be shorter than 140 characters
Questão 61
Questão
It is standard practice to send emails using HTML
Questão 62
Questão
When an email doesn't make it to the intended recipient because of a "hard bounce" that email address should be removed from the house list.