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Questão 1
Questão
In the MegaRed example you read about, what was the most critical measure of the Facebook ad campaign's success?
Responda
-
Number of "likes"
-
Sales
-
Number of "shares"
-
User engagement
Questão 2
Questão
How much revenue did Facebook generate in 2013?
Responda
-
$1.5 billion
-
$7.9 billion
-
$79 billion
-
Facebook did not generate any revenue in 2013
Questão 3
Questão
How much profit did Facebook make in 2013?
Responda
-
$7.9 billion
-
$0
-
$1.5 billion
-
$13 billion
Questão 4
Questão
Which of the following consumer behaviors are tracked for creating a purchasing history profile?
Responda
-
Online shopping carts
-
Store checkout scanners
-
Loyalty cards
-
All of the above
Questão 5
Questão
How long has Facebook been selling ads?
Responda
-
Three years
-
Five years
-
Ten years
-
They don't sell ads
Questão 6
Questão
Facebook has how many users worldwide?
Responda
-
1.3 million
-
13 million
-
1.3 billion
-
13 billion
Questão 7
Questão
How many American women over the age of 45 are on Facebook?
Responda
-
320,000
-
3.2 million
-
32 million
-
32 billion
Questão 8
Questão
Mothers, the "buyers" in most typical families, spend how much more time on Facebook than other users?
Responda
-
Three times
-
Four times
-
Five times
-
Six times
Questão 9
Questão
How many advertisers does Facebook currently have?
Responda
-
One and a half million
-
Ten million
-
Ten thousand
-
Five hundred
Questão 10
Questão
Facebook is competing with TV for advertising dollars by pushing new video ads for big marketing events like movie ads.
Responda
- True
- False
Questão 11
Questão
Facebook accounts for how much of the total amount of time Americans spend online?
Responda
-
One in every six minutes
-
Three of every six minutes
-
Four of every six minutes
-
Five of every six minutes
Questão 12
Questão
Of Facebook;s current advertisers, most of them are:
Responda
-
Large corporate advertisers
-
Family-owned businesses
-
Small advertisers
-
Medium-sized advertisers
Questão 13
Questão
Facebook accounts for how much of the total amount time Americans spend on mobile?
Responda
-
One of every two minutes
-
One of every five minutes
-
Two of every five minutes
-
Four of every five minutes
Questão 14
Questão
How much money do advertisers spend on television per year?
Responda
-
20 million
-
200 million
-
20 billion
-
200 billion
Questão 15
Questão
What is the ratio of cost (of an ad campaign, for instance) to profit?
Responda
-
RSS (Really Simple Syndication)
-
(ROI) Return on Investment
Questão 16
Questão
What is a tool that allows you to receive a specific feed of information without going to that web page?
Responda
-
RSS (Really Simple Syndication)
-
SMS (Short Messaging Service)
Questão 17
Questão
What is the practice that aims to improve a website's ranking in a Google (or Bing, or Yahoo) search?
Responda
-
SEO (Search Engine Optimization)
-
ORM (Online Reputation Management)
Questão 18
Questão
What is the service that allows electronic messages to be sent on a cellular network?
Responda
-
ROI (Return on Investment)
-
SMS (Short Messaging Service)
Questão 19
Questão
What is the term for understanding and influencing of the perception of an entity online?
Responda
-
ORM (Online Reputation Management)
-
RSS (Really Simple Syndication)
Questão 20
Questão
Which of the following is NOT a SMART objective?
Responda
-
Attainable
-
Specific
-
Targeted
-
Realistic
-
Time bound
-
Measurable
Questão 21
Questão
Nike's digital marketing strategy led to growth in membership, but not in share prices.
Responda
- True
- False
Questão 22
Questão
Nike's digital marketing strategy led to growth in membership but not in share prices.
Responda
- True
- False
Questão 23
Questão
Which of the following might serve as KPIs?
Responda
-
An increase in campaign-related "shares" or "comments" on Facebook
-
A high rate of return on customer satisfaction surveys
-
A decrease in revenue
-
An increase in sales
-
All of the above
Questão 24
Questão
Nike's digital marketing strategy led to an expansion of their products
Responda
- True
- False
Questão 25
Questão
Which of the following represents SWOT?
Responda
-
Strengths, Weaknesses, Opponents, Threats
-
Strategies, Weaknesses, Opportunities, Threats
-
Strengths, Weaknesses, Opportunities, Threats
-
Strengths, Weaknesses, Opportunities, Tactics
Questão 26
Questão
Which of the below links does NOT have a "friendly" URL?
Responda
-
Nike Football: http://vine.co./nikefootball
-
Nike: https://vine.co/u/9347324974872
-
Nike: https://twitter.com/nike
-
They all have friendly URLs
Questão 27
Questão
Which of the following is not one of the "five Ps" of marketing?
Responda
-
Products
-
Price
-
Proficiency
-
Placement
-
Promotion
Questão 28
Questão
Search engines such as Google are capable of reading images, audio and videos just as easily as text.
Responda
- True
- False
Questão 29
Questão
When adding a link to a blog post or any online text, it's best to leave the URL visible rather than hyperlink it from any keywords/anchor text
Responda
- True
- False
Questão 30
Questão
Which of the below constitutes a Call to Action, or CTA?
Responda
-
Sign up for our newsletter
-
Take advantage of our sale
-
Enter our sweepstakes
-
Post a photo and instagram
-
All of the above
Questão 31
Questão
The keywords added to a blog post's meta data are called
Responda
-
Widgets
-
Tags
-
Categories
-
RSS
Questão 32
Questão
HTML tags and hashtags are the same thing
Responda
- True
- False
Questão 33
Questão
Chipotle says its videos are about "values integration." What values are they specifically espousing?
Responda
-
Fair employment practices
-
Buying local
-
Vegetarianism
-
Sustainable farming practices
Questão 34
Questão
Which of the following factors play a dominant role in the search algorithm for videos?
Responda
-
Video views
-
Age of video
-
Shares
-
Subscribers
-
All of the above
Questão 35
Questão
All the reports written about the Chipotle video in the news media could be considered:
Responda
-
Traditional advertising
-
Paid media
-
Movie reviews
-
Earned media
-
A product pitch
Questão 36
Questão
Enabling sharing is a great way to increase video views, but it won't help with search results
Responda
- True
- False
Questão 37
Questão
Inbound links, or hyperlinks from other sites linking back to your video, help increase video views but don't improve search engine results
Responda
- True
- False
Questão 38
Questão
Multiple video views can come from one user
Responda
- True
- False
Questão 39
Questão
Press coverage for "The Scarecrow" netted how many impressions?
Responda
-
12,000
-
31,000
-
11 million
-
126 million
-
500 million
Questão 40
Questão
The length of your video channel's playlist does not have any impact on a particular video's search engine results
Responda
- True
- False
Questão 41
Questão
Of the many factors that contribute to whether or not a video "goes viral" mark the one below that the Chipotle videos does not adhere to
Responda
-
Address a current or currently trending topic
-
Make it enticing
-
Make it remarkable
-
Make it shareable
-
Make it short
-
Make it unique
Questão 42
Questão
Which of the following components are evaluated on a keyword and key phrase level by the search engine spiders. (Check all that apply)
Responda
-
Tags
-
Playlist additions
-
Inbound links
-
Share buttons
-
Embeds
-
Titles
Questão 43
Questão
If a video is outdated, it is still just as easily found through a search engine
Responda
- True
- False
Questão 44
Questão
Chipotle integrated what other marketing products with their animated videos?
Responda
-
sustainable agriculture information app
-
a comedy series that aired on Fox TV
-
Burritos
-
iTunes video game app
Questão 45
Questão
Chipotle's message is meant to distance the company from whom?
Responda
-
Chick-Fil-A
-
Taco Bell
-
McDonald's
-
Starbuck's
-
Panera
Questão 46
Questão
Where did Chipotle's short animated film "Back to the Start" first appear?
Responda
-
on TV during the superbowl
-
on tv during the academy awards
-
on Youtube
Questão 47
Questão
Search advertising on Google is based on the results of auto-complete
Responda
- True
- False
Questão 48
Questão
Which of the below Facebook advertising options shows up in your connections' news feeds when you interact with that brand's Facebook page?
Responda
-
Facebook ads
-
Facebook engagement ads
-
Sponsored stories
-
Promoted posts
Questão 49
Questão
Which of the below is NOT an example of common display advertising types online?
Responda
-
Banner ads
-
Pop-up ads
-
Wallpaper ads
-
Floating ads
-
Interactive graphics
Questão 50
Questão
It is possible to prevent your web browser from tracking your movements online and collecting data to be sold to advertisers.
Responda
- True
- False
Questão 51
Questão
When creating a search advertising campaign, you should be careful not to use commonly misspelled versions of the keywords you're targeting.
Responda
- True
- False
Questão 52
Questão
Which of the below are critical to keyword placement for search engine optimization?
Responda
-
Title
-
Body content
-
In the web address
-
in the meta description
-
In the tags
-
all of the above
Questão 53
Questão
Email marketing campaigns should always have a strong call to action
Responda
- True
- False
Questão 54
Questão
With email marketing, it possible to measure how your open rate compares with a competitor's.
Responda
- True
- False
Questão 55
Questão
Using a "teaser" in the subject line of an email marketing campaign is a good way to improve your open rate, regardless of whether that's what your email is actually about.
Responda
- True
- False
Questão 56
Questão
When an email doesn't make it to the intended recipient because of a "soft bounce" that email address should immediately be removed from the house list.
Responda
- True
- False
Questão 57
Questão
Email marketing can deliver the best ROI of any digital marketing tactic
Responda
- True
- False
Questão 58
Questão
A company's "house list" of emails is a database that must be purchased from a third party.
Responda
- True
- False
Questão 59
Questão
The "opt-out" link should be placed in the footer area of an email so as to discourage readers from unsubscribing.
Responda
- True
- False
Questão 60
Questão
The subject line of an email marketing campaign must be shorter than 140 characters
Responda
- True
- False
Questão 61
Questão
It is standard practice to send emails using HTML
Responda
- True
- False
Questão 62
Questão
When an email doesn't make it to the intended recipient because of a "hard bounce" that email address should be removed from the house list.
Responda
- True
- False
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