An example of a final consumer in action would be a person buying

a computer for his/her graphic-design business.

some coffee filters for the break room.

Quiz

Consumer buying behaviour: needs and influences

Oliva Gean 6 perguntas

Fazer o quiz

1An example of a final consumer in action would be a person buying
1. Aa desk for his/her office.
2. Ba computer for his/her graphic-design business.
3. Csome coffee filters for the break room.
4. Da chair for his/her apartment.
2A buying decision begins with a(n)
1. Ainformation search
2. Bneed
3. Cassessment of options
4. Dchoice
3Which of the following would be considered a higher order need:
1. Aclothing
2. Bsafety
3. Csocial belonging
4. Dfood
4Which of the following factors has the greatest effect on a consumer’s buying behavior:
1. Aindividual influences
2. Bsocial influences
3. Csituational influences
4. Dcultural influences
5Martin is an American, but he also identifies himself as Hispanic. Martin belongs to an
1. Asocial group
2. Bsubculture
3. Cfamily
4. Dreference group
6Which of the following is a cultural value with which a United States citizen would likely identify the most:
1. Asearching for meaning
2. Bvaluing rest and relaxation
3. Cacquiring wisdom
4. Defficiency