BRT - Ch. 7

Question 1

Primary data are more important than secondary data.

Answer

true

Question 2

Primary data are data that for example is gathered from annual reports.

Answer

true

Question 3

It is preferred to first ask general questions and then more specific questions.

Answer

true

Question 4

A thematic apperception test, an inkblot test and word association techniques are all examples of:

Accepted Answer

Projective methods

Answer

Descriptive methods.

Answer

Prescriptive methods.

Answer

Iterative methods.

Question 5

An inkblot test is an example of a projective method.

Answer

true

Question 6

Which of the following points is not related to the costs for a respondent that go with the participation in an investigation?

Accepted Answer

Lack of influence on the decision making.

Answer

Whether or not the respondent stays anonymous.

Answer

The duration of the interview.

Answer

The type of information that has to be given.

Question 7

Which of the following answers cannot be seen as a good way to probe in an interview?

Accepted Answer

Come back to the subject later on.

Answer

Repeat the same question.

Answer

Summarize the answer.

Answer

Be silent.

Question 8

What is *not* a part of conversation introduction in an interview?

Accepted Answer

Monitoring the answers.

Answer

Socially emotional oriented aspects.

Answer

Verbal signals.

Answer

Corrective statements.

Question 9

Interviews can help you to better interpret the results of a quantitative investigation.

Answer

true

Question 10

Interviews are a useful method to collect data in case studies

Answer

true

Question 11

An advantage of face-to-face interviews is that the respondents are able to end the interview on every moment.

Answer

true

Question 12

The Delphi Technique has been widely used for short-run business forecasting.

Answer

true

Question 13

Experiments, observational methods, and questionnaires are the three main data collection methods in survey research.

Answer

true

Question 14

Interview bias is typically introduced by the interviewee.

Answer

true

Question 15

To obtain honest information from the respondents, the researcher/interviewer should be able to establish rapport and trust with them.

Answer

true

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