Copiar e Editar

April 2017 questions

Descrição

New questions from april 2017 from a Google Analytics Exam. Looking up answers for some of the brand new questions.
Rob Winners
Quiz por Rob Winners, atualizado more than 1 year ago
Rob Winners
Criado por Rob Winners aproximadamente 7 anos atrás
154
0
0

Resumo de Recurso

Questão 1

Questão
If you define a Destination Goal for a newsletter sign-up and a user completes the newsletter sign-up in three separate sessions, how many Goal conversions will GA count?
Responda
  • 0
  • 1
  • 2
  • 3

Questão 2

Questão
Sharing a Custom Report will share the data in that report.
Responda
  • True
  • False

Questão 3

Questão
Which of these represents the hierarchical stucture of a Google Analytics account?
Responda
  • View > Account > Property
  • Account > Property > View
  • Property > Account > View
  • Account > View > Property

Questão 4

Questão
"What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?"
Responda
  • Attributuion Modeling
  • Channel Groupings
  • Multi-Channel Funnels
  • Conversion Tracking

Questão 5

Questão
"Which data table display compares report metrics to the website average?"
Responda
  • Pivot
  • Percentage
  • Performance
  • Comparison

Questão 6

Questão
Which report shows which pages on our site get the most traffic and highest engagement?
Responda
  • Activite Users report
  • Frequency and Recency report
  • All Pages report
  • Engagement report

Questão 7

Questão
Which of these is NOT possible when you link your AdWords account to Google Analytics?
Responda
  • can I Import Analytics goals and transactions into AdWords as conversions
  • Create remarkeing lists in Analytics to use in AdWords campaigns
  • Adjust keyword bids inside Google Analytics
  • View AdWords click and cost data alongside your site engagement data in Google Analytics

Questão 8

Questão
Custom Dimensions can be used as which of the following?
Responda
  • Secondary Dimensions Standard reports
  • Primary Dimensions n Custom reports
  • Secondary dimsions in Custom reports
  • all of the above
  • i would guess all of aove, checking

Questão 9

Questão
Which campaign is NOT standard in GA?
Responda
  • utm_source
  • utm_medium
  • utm_content
  • utm_adgroup

Questão 10

Questão
"Which of these could NOT be tracked using Goal in Google Analytics?"
Responda
  • Signing up for a newsletter
  • Customer's lifetime value
  • Making a purchase
  • Watching a video

Questão 11

Questão
What is a "secondary dimension" in GA?
Responda
  • A visualization that allows you to understand the impacts of your data.
  • An additional dimension you can add to a report for more specific analysis.
  • An additional metic you can add to a report for more specific analysis.
  • An additional widget you can add to a dashboard for more specific analysis.

Questão 12

Questão
Which of these can you NOT share using the Solutions Gallery?
Responda
  • Custom reports
  • goals
  • segments
  • custom dimensions

Questão 13

Questão
Custom Reports will NOT let you do what?
Responda
  • Create a report with custom metrics
  • pair metrics and dimensions of different scopes
  • Use multipul dimensions together in the same report
  • Use a Custom Dimension as a primary dimension

Questão 14

Questão
Auto-tagging is used to collect data from which kinds of traffic?
Responda
  • AdWords campaign traffic
  • Website referral traffic
  • social media traffic
  • Search endgine traffic other than Google

Questão 15

Questão
Smart Goals are created automatically by Google's machine-learning algorithms.
Responda
  • True
  • False

Questão 16

Questão
What are the four scope levels avalible for dimensions and metrics in GA?
Responda
  • Hit-level, session-level, product-level, or suer-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Event-level, duration-level, transaction-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope

Questão 17

Questão
What is required for userID tracking users across different devices?
Responda
  • Google Tag Manager
  • Sign-in that generates and sets unique IDs
  • A new Analytics account for reporting
  • All of the above

Questão 18

Questão
To send data from a web-connected device like a point-of-sale system to Google analytics, what would you use?
Responda
  • The Measurement Protocol
  • Data Import
  • Browser cookies
  • The Network Protocol

Questão 19

Questão
"You may apply a new Custom Channel Group retroactively to organize data that has been previously collected."
Responda
  • True
  • False

Questão 20

Questão
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
Responda
  • True
  • False

Questão 21

Questão
Which of these are required for Multi-Channel Funnels?
Responda
  • Goals or Ecommerce
  • In-page analytics
  • Custom Dimensions
  • Advertising Features

Questão 22

Questão
Filters may be applied retroactively to any data that has been processed.
Responda
  • True
  • False

Questão 23

Questão
Which type of Custom Report shows a static sortable table with rows of data?
Responda
  • flat table
  • Map Overlay
  • Pivot table
  • explorer

Questão 24

Questão
What will happen if you install the same default tracking code on pages with different domains?
Responda
  • Analytics will not associate these user and sessions with any domain
  • Anyalytics will associate these user ans sessions with a single domain
  • Anaytics will alert you about duplicated data collection
  • Analytics will associate these users and sessions with their respective domains

Questão 25

Questão
By default, which of these is NOT considered a "medium" in Google Analytics?
Responda
  • Google
  • Organic
  • referral
  • cpc

Questão 26

Questão
Which of these would prevent data from appearing in a Custom Report?
Responda
  • You've applied too many dimensions to the Custom Report
  • You've appled a filter that filters out all of your data
  • You haven't shared that Custom report with users in the same view
  • You've applied too many metrics to the Custom Report

Questão 27

Questão
Filters let you include, exclude, or modify data you collect in a view.
Responda
  • True
  • False

Questão 28

Questão
Which reports require you to activate Advertising Features?
Responda
  • Real time reports
  • geo reports
  • cohort Analysis reports
  • Demographics and interests reports

Questão 29

Questão
What Scope would you apply for a Custom Dimension that collects data for users who log in to your website?
Responda
  • User
  • Product
  • Hit
  • Session

Questão 30

Questão
Which of these is NOT a valid metic-dimension combination?
Responda
  • Session / Source
  • Time on Page / Device Type
  • Total Events / User Type
  • Sessions / bounce rate

Questão 31

Questão
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
Responda
  • True
  • False

Questão 32

Questão
Which reports show websites that send traffic to your pages?
Responda
  • Demographics
  • All Traffic
  • Geo
  • Behavior

Questão 33

Questão
Which kids of hits does Google Analytics track?
Responda
  • Page-tracking hit
  • Event-tracking hit
  • Ecommerce tracking hit
  • all of the above

Questão 34

Questão
How does Google Analytics credit a channel that contributes to a conversion prior to a tranaction?
Responda
  • last click attribution
  • Primary conversion
  • assisted conversion
  • second-to-last-click attribution

Questão 35

Questão
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
Responda
  • Last-click attribution
  • Primary conversion
  • Assisted conversion
  • Second to last click attribution

Questão 36

Questão
Which of these is a scope for Custom Metrics?
Responda
  • Event
  • Hit
  • User
  • Session

Questão 37

Questão
Which of these is NOT a benefit of Remarketing in Google Analytics?
Responda
  • Create remarketing listis without making changes to your existing Analytics snippet
  • Create remarketing lists based on custom segments and targets
  • Allow customers to reorder an item they have previously purchased
  • Show customized ads to customers who have previously visited your site

Questão 38

Questão
What is a "dimension" in Google Analytics?
Responda
  • A report that offers information about your audience.
  • An attribute of a data set that can be organiszed for better ananlysis.
  • The total amount of revenue a business has made in a given date range.
  • A comparison of data between two date ranges.

Questão 39

Questão
Which of the following criteria could NOT be used for a Dynamci Remarketing audience?
Responda
  • Users who returned an item they purchased
  • Users who viewed product detail pages
  • Users who viewed your homepage
  • users wo viewed a search result page on your website

Questão 40

Questão
What URL tag does AdWords add to the destination URL tag to the destiation URL using autotagging?
Responda
  • utm=
  • urlid=
  • gclid=
  • adid=

Questão 41

Questão
Which report would you use to determine where users start or exit the conversion funnel?
Responda
  • Cohort Analysis report
  • Treemaps report
  • Goal Flow report
  • User Timings report

Questão 42

Questão
When will the Analytics tracking code send a pageview hit to Google Analytics?
Responda
  • Every time a user adds an item to an online shopping cart
  • Every time a user loads a webpage with embedded tracking code
  • Every time a user searches on a website
  • Every time a user clicks a video on a website

Questão 43

Questão
Which of these CANNOT be collected by the default Analytics tracking code?
Responda
  • Browser language setting
  • User's favorite website
  • Page visits
  • Device and operating system

Questão 44

Questão
Which tags does Google Analytics recommend to accurately track campaigns?
Responda
  • Campaign, Content, and Term
  • Medium, Source, and Campaign
  • Medium, Source, and Content
  • Source, content, and Term

Questão 45

Questão
What would you set up to collect how many comments user posted to a webpage on your site?
Responda
  • Custom metric
  • Calculated Metric
  • Custom channel Groupings
  • Custom Dimension

Questão 46

Questão
Which of these criteria CANNOT be used to create a Custom Segment?
Responda
  • Sequences of user actions
  • Metrics
  • Dimensions
  • Ad type

Questão 47

Questão
How would your reduce the time it take to compile reports in Google Analytics?
Responda
  • Remove any Secondary Dimensions you have added to the report
  • Choose "Faster response" in the sampling pulldown menu
  • Choose "Greater precision" in the sampling pulldown menu
  • Remove any filters you have added to the view

Questão 48

Questão
"If a filter excludes data from a view, that data can never be recovered for that view."
Responda
  • True
  • False

Questão 49

Questão
Which of these is NOT a benefit of using segments in your data analysis?
Responda
  • You can compare behavior metrics for groups of users like Converters vs non converters
  • You can permanetly modify the data in your view
  • You can isolate and analyze specific conversion paths using conversion segments
  • You can analyze users by single or multi-session conditions

Questão 50

Questão
"If you wanted to track what search terms customers use to find products on your website, what would you set up?"
Responda
  • Site Search
  • Search filters
  • Enhanced Ecommerce
  • Data Import

Questão 51

Questão
Which report helps identify which browsers may have had problems with your website?
Responda
  • The Browser & OS report
  • The Source/Medium report
  • The Active users report
  • New vs returning report

Questão 52

Questão
Which four parameters can you include with an event hit for reporting?
Responda
  • Event, Category, Action, Lable
  • Category, Action, Lable, Unique Events
  • Category, Action, Lable, Total Events
  • Category, Action, Label, Value

Questão 53

Questão
"Which report helps you determine the percent of your site traffic that has visited previously?"
Responda
  • New vs Returning report
  • Referrals report
  • Sales Performance report
  • Frequency & Recency report

Questão 54

Questão
"You can only apply a Custom Dimension to data that was collected after you created the dimension."
Responda
  • True
  • False

Questão 55

Questão
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Responda
  • Filter 1: include Brazil or Argentina
  • filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: Exclude Peru or Bolivia
  • Filter 1: Include Argentina > Filter 2: Include Brazil

Questão 56

Questão
By default, Google Analytics can only collect behavioral data from web-connected systems.
Responda
  • True
  • False

Questão 57

Questão
What four types of Goals are available in Google Analytics?
Responda
  • Pageview, Event, Transaction, social
  • Destination, Events, Pageview, Social
  • Destination, Event, Duration, Pages/Screens per Session
  • Location, Event, Time, Users per Session

Questão 58

Questão
What will happen if a user clears the Analytics cookie from their browser?
Responda
  • Analytics will not be able to associate user behavior with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • all of the above

Questão 59

Questão
Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?
Responda
  • Custom include a filter with field "Campaign Name" and pattern "back to school"
  • Custom Search and Replace filter with field "Campaign Name", string "Back to School", and Pattern "include"
  • Predefined include filter with "traffic to the hostname" "that are equal to " "back to school"
  • Custom Include filter with filed "Page Title" and pattern "back to school"

Questão 60

Questão
Views can include website data from before the view was created.
Responda
  • True
  • False

Questão 61

Questão
"By default, which of these traffic source dimensions does GA capture for each user that visits your website?"
Responda
  • Source, Medium, Campaign, and Ad content
  • campaign and Ad content
  • source and Medium
  • Campaign and Medium

Questão 62

Questão
If you want to track users and sessions across multiple domains, what must you set up?
Responda
  • Ad Exchange Linking
  • AdWords Linking
  • Data IMport
  • Cross-domain tracking

Questão 63

Questão
You cannot change the session default session timeout duration in GA.
Responda
  • True
  • False

Questão 64

Questão
What is a "metic" in GA?
Responda
  • The numbers in a data set often paired with dimensions
  • A dimension that can help you analyze site performance
  • A segment of data separated out in a report for comparison
  • The dates in your date range

Questão 65

Questão
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a match type of "Begins with", which of the following pages on www.googlemerchandisestores.com will NOT count as a goal.
Responda
  • /ordercomplete/index.html
  • /ordercomplete.php
  • /order/complete.php
  • /ordercomplete/thank_you.html

Questão 66

Questão
Which report shows the percentage of traffic that has visited your site before?
Responda
  • All traffic > Referrals report
  • Interests > Affinity categories report
  • Behavior > Frequency and Redency report
  • Behavior > New vs returning report

Questão 67

Questão
Which of these channels is NOT included in the default Channels report?
Responda
  • Organic Search
  • Display
  • Device
  • Direct

Questão 68

Questão
Which of these user characteristics CANNOT be used to crreate a Custom Segment?
Responda
  • Users that viewed a page on your website and then watched a video
  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users that engaged in your social media or email campaigns
  • Users who have children

Questão 69

Questão
By default, which of these is NOT considered a "source" in Google Analytics?
Responda
  • Email
  • Direct
  • googlemerchandisestore.com
  • Google

Quer criar seus próprios Quizzes gratuitos com a GoConqr? Saiba mais.

Semelhante

GA IQ Set of Exam Questions
Rob Winners
GA IQ
Rob Winners
Pass the GA IQ Exam for Certification
Rob Winners
Google Analytics Exam
Michael Bleb
Vocabulário Inglês Básico_1
Alessandra S.
SEGREDO DOS GÊNIOS
Euler RA
HISTÓRIA DA EDUCAÇÃO NO BRASIL
vanessasenez
Macetes para Fórmulas de Física
Marina Faria
SIMULADÃO EA-HSG FATOS DA HISTÓRIA NAVAL PARTE 2
isac rodrigues
Palavras novas pro TOEFL
Jéssica Westphal
Recursos hídricos
Homero Borba
Explore a Biblioteca