Flashcards
Quantitative Research Methods: Pros and Cons
Flashcards do conjunto (6)
- 1Exploring the use of quantitative data collection methods and analysis in the context of researchQuestionnaires:
Contain open or closed questions and measurements scales. - 2Positives: -Cheap, quick and easy. -Easy to analyse -Easy to compare and establish patterns and trends. -Avoids interviewer effect. -Highly reliable.Negatives:
-Socially construct so reflect values and interests of researcher.
-Response rate may be low.
-Respondents cant ask questions to be explained
-Cant gain Verstehen. - 3Structured Interviews: Consist of closed, pre-coded questions.Positives:
-Reliable because standardised.
-Easy to Analyse.
-High response rate
-Interviewers can explain any questions respondents don't get. - 4Negatives: -Questions may be misinterpreted lowering the validity. -Interviewer effect -Time consumingContent Analysis:
Is a technique for systematically describing written, spoken or visual communication. Mainly involves the media. - 5Positives: -High in reliability -CheapNegatives:
-If coding inaccurate the findings will be invalid.
-It could analyse text out of context. - 6Devereux: Used Content analysis and found that the media representations of the working class fall into two categories. These are positive portrays of 'happy' and 'deserving' poor people that contrast negative images of those on welfare benefits.
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- A-Level Revision Tracker FlashCards sobre Sem título, criado por Beth Vickers em 23-03-2016.
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- Beth Vickers
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