Flashcards
Consumer Behavior Chapter 1
Flashcards do conjunto (9)
- 1Consumer Behaviorthe totality of consumers' decision with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by human decision making units (over time)
- 2OfferingA product, service, activity, experience or idea offered by a marketing organization to consumers
- 3Acquisitionthe process by which comes to own an offering
- 4Usagethe process by which a consumer uses an offering
- 5Dispositionthe process by which a consumer discards an offering
- 6Culturethe typical or expected behaviors, norms, and ideas that characterize a group of people
- 7Reference groupa group of people consumers compare themselves with for information regarding behavior, attitudes, or values
- 8Symbolsexternal signs that consumers use to express their identity
- 9Marketingthe activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings with value for individuals, groups, and societies