1636735
Question 1
Question
Which of the following are examples of Primary Research?
Answer
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Conducting a survey or questionnaire
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Using a focus group
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Gathering information from websites
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Interviewing someone
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Gathering information from books
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Using statistics from someone else's questionnaire
Question 2
Question
Which of these questions are quantitative?
Answer
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How many siblings do you have?
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Why do you enjoy horror films?
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Do you prefer chocolate or ice-cream?
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Describe your best friend.
Question 3
Question
Which of the following questions are subjective?
Answer
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What is your name?
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How do you feel?
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Do you like my new shoes?
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How old are you?
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What do you think of the X-factor?
Question 4
Question
Which of the following are for an individual audience?
Answer
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Watching a film at the cinema
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Reading a magazine
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Listening to music on an MP3 player
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Viewing a billboard
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Surfing the internet
Question 5
Question
Where would you find information about weekly UK audience figures for television?
Answer
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OFCOM
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BBFC
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BARB
Question 6
Question
"A method of categorising an audience into sections, such as ethnicity, age and gender." This is a definition of....
Answer
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genre
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demographics
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synergy
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stereotype
Question 7
Question
"A way of categorising a particular media text according to its content and style." This is a definition of...
Answer
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stereotype
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demographics
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genre
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interactivity
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