Unit 1: Audiences & research

c.gale
Quiz by c.gale, updated more than 1 year ago
c.gale
Created by c.gale over 6 years ago
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Description

Quiz on Unit 1: Audiences & research, created by c.gale on 11/13/2014.

Resource summary

Question 1

Question
Which of the following are examples of Primary Research?
Answer
  • Conducting a survey or questionnaire
  • Using a focus group
  • Gathering information from websites
  • Interviewing someone
  • Gathering information from books
  • Using statistics from someone else's questionnaire

Question 2

Question
Which of these questions are quantitative?
Answer
  • How many siblings do you have?
  • Why do you enjoy horror films?
  • Do you prefer chocolate or ice-cream?
  • Describe your best friend.

Question 3

Question
Which of the following questions are subjective?
Answer
  • What is your name?
  • How do you feel?
  • Do you like my new shoes?
  • How old are you?
  • What do you think of the X-factor?

Question 4

Question
Which of the following are for an individual audience?
Answer
  • Watching a film at the cinema
  • Reading a magazine
  • Listening to music on an MP3 player
  • Viewing a billboard
  • Surfing the internet

Question 5

Question
Where would you find information about weekly UK audience figures for television?
Answer
  • OFCOM
  • BBFC
  • BARB

Question 6

Question
"A method of categorising an audience into sections, such as ethnicity, age and gender." This is a definition of....
Answer
  • genre
  • demographics
  • synergy
  • stereotype

Question 7

Question
"A way of categorising a particular media text according to its content and style." This is a definition of...
Answer
  • stereotype
  • demographics
  • genre
  • interactivity
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