Quiz
Persuasion Patterns
Questions in this quiz (4)
1Chunking
- AInformation grouped into familiar manageable units is more easily processed and remembered
- BWe assume the actions of others in new or unfamiliar situations
- CPeople seek opportunities to add a personal touch, resulting in deeper and longer engagements
- DCommunicate to users in situations that are the opportune moments for change
2Serial Positioning Effect
- ACommunicate how our actions modify subsequent results
- BWe have a tendency to recall the first and the last items in a series best
- CWe desire collecting all pieces of a set more the closer it is to being complete
- DWe have a desire for definite cognitive closure as opposed to enduring ambiguity
3Tunneling
- AOur fear of losing motivates us more than the prospect of gaining something of equal value
- BReduce complex behaviour to simple tasks, increasing the benefit/cost ratio and in turn influencing users to perform
- CGuiding users through a process or experience provides opportunities to persuade along the way
- DWe strive to attain things that cannot be shared
4Curiosity
- AWe crave more when teased with a small bit of interesting information
- BWe place greater value on objects we own over objects we do not, especially if sentimental value has been placed in them
- CEnable users to track the behaviour they want to change
- DUse small nudges to cue users to take action - directly or through learned associations
Information
- Description
- Quiz on Persuasion Patterns, created by Charles Burdett on 08/02/2019.
- Author
- Charles Burdett
- Language
- English
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- 1
- History
- Created on 8 Feb 2019 · updated on 8 Feb 2019
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