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Marketing Principles ~ Pricing Review

Description

Quiz on Marketing Principles ~ Pricing Review, created by Shannon Anderson-Rush on 01/15/2015.
Shannon Anderson-Rush
Quiz by Shannon Anderson-Rush, updated more than 1 year ago
Shannon Anderson-Rush
Created by Shannon Anderson-Rush over 7 years ago
627
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Resource summary

Question 1

Question
Bartering involves the exchange of goods or services for a mutually agreed-on amount of money.
Answer
  • True
  • False

Question 2

Question
A company's profit is the same as its return on investment.
Answer
  • True
  • False

Question 3

Question
The Robinson-Patman Act of 1975 helps small retailers compete with large chain stores.
Answer
  • True
  • False

Question 4

Question
Retailers who are in business in states with minimum price laws are prohibited from using the loss-lead technique to attract customers.
Answer
  • True
  • False

Question 5

Question
The more unusual a product is perceived to be by consumers, the greater the freedom to set higher prices.
Answer
  • True
  • False

Question 6

Question
Outdated products in the US are in the decline stage in other global markets.
Answer
  • True
  • False

Question 7

Question
To calculate the percentage of a promotional discount, multiply the dollar discount by the original price.
Answer
  • True
  • False

Question 8

Question
A retailer who discounts an item's retail price increases his or her markup on the item.
Answer
  • True
  • False

Question 9

Question
Businesses cannot use employee discounts in order to justify paying employees a lower wage.
Answer
  • True
  • False

Question 10

Question
Trade discounts are based on the manufacturer's list price.
Answer
  • True
  • False

Question 11

Question
What type of pricing strategy is everyday low pricing?
Answer
  • Seasonal discount pricing
  • Price lining pricing
  • Multiple pricing
  • Psychological pricing

Question 12

Question
What is the most temporary pricing strategy?
Answer
  • promotional
  • odd/even
  • multiple
  • prestige
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