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1What is marketing definition?
- APlanning and executing the conception, pricing, promotion, and distribution of goods, ideas, and services to create exchanges that profitbaly satisfy wants/needs
- BAdvertising products to receive profit
- CDynamic interaction of affect and cognition, behavior, and the environment by which we conduct exhanges
2What are the three areas of marketing?
- AInfluencing affect, cognition, and behavior
- BQuantative, strategy, and behavioral
- CInterpretive, marketing science, and traditional
3How do you find what the consumer wants?
- AHas psychology, sociology and sociology disciplines
- BStudies consumer thoughts, feelings, and actions
- CRelies on surveys and experiments
- DAll of the above
4What is consumer behavior (1)
- ADynamic interaction of affect and cognition, behavior, and the environment by which we conduct exchanges
- BStudy of the processes involved when individuals or group select, purchase, use, or dispose of products, services, ideas or experience to satisfy needs/wants
- CInfluencing affect
5What influences Consumer Behavior?
- APrice: higher the prices, less sales --> more usage
- BPrice: Lower the prices, more sales --> more usage
- CNone of the above
6What is consumer behavior (2)
- ADynamic interaction of affect cognition, behavior, and the environment by which we conduct exchanges
- BStudy of the processes involved when individuals or group select, purchase, use, or dispose of products, services, ideas, or experience to satisfy needs/wants
- CNeither A or B
7Influencing affect means when an advertisement doesn't contain any product or info its just trying to create a mood.
- ATrue
- BFalse
8Influencing cognition means the advertisement is trying to get you to the store with it being big and loud.
- ATrue
- BFalse
9Why do we study consumer behavior?
- AWe create and increase focus on consumers because of competion
- BWe create and increase focus on consumers because of development of interactive marketing
- CBoth A & B
- DNeither A, B, & C
10What is finer segmentation?
- ACreates products that are more precise based on customers need/wants
- BThe finer the product is the better it is to sale
- CThe market uses this idea to find a customers wants/needs
11What are the three approaches on how to study consumer behavior?
- AInterpertive, traditional, marketing
- BConsumer behavior 1, consumer behavior 2, finer segmentation
- CQuantative, strategy, behavioral
12Check box Core discplines, objectives, and methods for an interpertive approach
- ACore disciplines: Cultural Anthropolgy
- BObjectives: Understand consumption and its meanings
- CMethods: Surveys and experiments
- DObjectives: Explain consumer decision making and behavior
- EMethods: Long interviews and focus groups
- FCore Disciplines: Psychology and sociology
13Which of the following is a traditional approach?
- ACore Disciplines: Psychology. Objective: Explain consumer decision making and behavior . Methods: Surveys & experiments
- BCore Disciplines: Economics and statistics. Objective: predict consumer choice and behavior. Methods: Math-modeling simultaion
14Who uses consumer research?
- AMarketing organizations for organ donations
- BGovernment and political organizations for presidential slogans
- CConsumers for when shopping while hungry
- DAll of the above.
15What is a marketing strategy?
- ADesign, implementation, and control of a plan to influence exchanges to achieve organizational objectives to increase chances of favorable products, services, etc..
- BThe act of influencing activities of an organized group in its efforts towards goal setting and group achievement
- CPerforming different activities or performing similar activities differently
16Consumer behavior affects marketing and vice versa
- ATrue
- BFalse
17What is organizational behavior?
- AStudy of the psychology of individuals the dynamics of teams, and the structure of organizations and their effect on how people in organizations act
- BThe act of influencing activities of an organized group
- CThe study of operational effectivness and how it contributes the work place at a company
18What is the least effective interpersonal influence tactics?
- APressure and coalition
- BExchange and ingratiation
- CConsultation and rational persuasion
19What is the most effective of interpersonal influence tactics?
- APressure and Coalition
- BExchange and ingratiation
- CConsultation and rational persuasion
20Rational persuasion consists of [blank_start]gathering the facts[blank_end] and obtaining balanced information
- AGathering the facts
- BFocusing on whats best
- CInviting everyone to participate
21Inspirational appeals consists of focusing on whats best and [blank_start]what points to a higher ideal[blank_end]
- Awhat points to a higher ideal
- Bencourages dissenting views
- Cgathering the facts
22Consultation skills consists of inviting everyone to participate and [blank_start]encourgaing dissenting views[blank_end]
- Aencourgaing dissenting views
- BBalanced information
- Cfocuses on whats best
23What are the two approaches in management?
- AOrganizational Behavior
- BStrategy
- CBoth Answers
24No single performance metric is adequate for evaluating a firms strategy and strategic position
- ATrue
- BFalse
25Operational effectivness is a strategy
- ATrue
- BFalse
26Why is operational effectiveness not a strategy?
- ACompetitors can imitate what works
- BAdvantages in processes methods and etc.. are UNSUSTAINABLE due to ease of replication
- COperational effectiveness is a strategy and competitiors find it difficult to imitate
- DBoth A & B
27What is strategy?
- APerforming different activities or performing similar activities differently or performing similar activities differently
- BTrade offs
- COperational effectiveness
28Does long run sustainable advantages entail trade offs?
- ATrue
- BFalse
29Why have a strategy?
- AGenerates greater profits or return-on-something than competitors. Gain sustainable competitive advantages over competitors.
- BIt gives companies an idea on how to tackle other industries.
30The process of a company varying its range of products is [blank_start]diversification.[blank_end]
- Adiversification.
- Bvertical integration
- Cdifferentation
- Dcost structure
31Combination in one company of two or more stages of production normally operated by seperate companies is [blank_start]vertical integration.[blank_end]
- Avertical integration.
- Bdiversification
- Cdifferentation
- Dcost structure
32Distinguising a product or service from others to make it mote attractive is [blank_start]differentaiton.[blank_end]
- Adifferentaiton.
- Bdiversification
- Cvertical integration
- Dcost structure
33Types and relative proportions of fixed variable costs is [blank_start]cost structure[blank_end]
- Acost structure
- BDifferentation
- Cvertical integration
- Ddiversification
34How do we value things?
- AIdeally we have internal representation with value and prices
- BBy comparing prices and product
- CThere is no way to value things
35Valuation is the [blank_start]internal representation[blank_end] which is used for value to state their prices
- Ainternal representation
- Bdetermination
- Cexplanation
36What happens with implausible or failing anchors?
- AThey get a surplus or products
- BThey get discounted
- CTaken off shelves
37How can we mitigate self-control power?
- AReward subsitution
- BUlysses contracts
- CUnderstanding self-control and how to avoid problems
- DBoth reward substitution and ulysses contracts
38In order to use reward substitution you need two things:
1, Measure something
2. Start punishing/rewarding- ATrue
- BFalse
39What is the process view?
- AA business process is a collection of economic activities that transforms inputs and outputs
- BOperations about managing business process to build capabilities that optimally converts inputs to outputs
40Cost/prices = [blank_start]low cost operators[blank_end]
- Alow cost operators
- BInnovation and service
- CDevelopment speed and delivery speed
41Quality = [blank_start]Innovation and service[blank_end]
- AInnovation and service
- BDevelopment and delivery speed
- Clow cost operations
42Time = [blank_start]development and delivery speed[blank_end]
- Adevelopment and delivery speed
- Bvariety and customization
- Clow cost operations
43What do manufacturing firms rely on heavily?
- AOutsourcing which leads to decentralized business process
- BGlobalization which leads to more locations to create more products
- CManufacturing firms rely on consumer behavior and resources.
- DBoth Outsourcing and Globalizaiton
44How do you assess the performance of a system that includes non-trivial elements of randomness?
- AIt is impossible to compute the ptecise expected performance of complicated systems analytically, but we can take random samples of performance. Use stats to estimate expected performance.
- BYou can use the Monte carlo simulation
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- Quiz on Untitled, created by Uriah Gonzales on 24/10/2019.
- Author
- Uriah Gonzales
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- English
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