Quiz
Marketing Chapter 12
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Questions in this quiz (12)
1the tendency of service to be a performed that cannot be held or touched
- Aintangibility
- Binconsistency
- CInseparability
- Dinventory
2is a characteristic of service because they depend on people to deliver them
- AInconsistency
- BIntangibility
- CInventory
- DInseparability
3is the difficulty of separating the deliver of the service from the service its self, requires the client to be present for the production or consumption
- AInseparability
- Binventory
- Cintangibility
- DInconsistency
4is the need to have service production capability when this is a service demand
- Ainventory
- Bintangibility
- Cinseparability
- Dinconsistency
5must design a product concept whether a good or service with features and benefits desired by customers
- Aproduct (service)
- Bpromotion
- Cprice
- Dplace
6the intangible nature of services, offer perceived by customer as a possible indicator of the quality of the service
- Aprice
- Bproduct
- Cproductivity
- Dphysical evidence
7major factor in developing a service marketing strategy because of the inseparability of services from the producer
- APlace (Distribution)
- Bprice
- Cpeople
- Dphysical evidence
8advertising for many services is to show customers the benefits of purchasing the product or service
- Apromotion
- Bpeople
- Cplace
- Dphysical evidence
9many services depend on this for the creation and delivery of the customer service experience, the interaction between customer and employee strongly influence the customers perception of the service experience
- Apeople
- Bproduct
- Cproductivity
- Dplace
10the appearance of the environment in which the service is delivered and where that firm and customer interact can influence the customers perception of the service
- Aphysical evidence
- Bproduct
- Cprocess
- Dproductivity
11the actual procedures, mechanics, and flow of activities by which the service is created and delivered
- Aprocess
- Bproductivity
- Cprice
- Dpeople
12services have a limited capacity due to the inseparability of the service from the service provider and the perishable nature of the service
- Aproductivity
- Bplace
- Cprice
- Dprocess
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- Description
- Quiz on Marketing Chapter 12 , created by shawna_58 on 16/02/2015.
- Author
- shawna_58
- Language
- English
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