It is the responsibility of the marketing and sales department to learn about the products and product features that consumers want, and the prices they are willing to pay for those products.
Answer
True
False
Question 3
Question
Organizations can ensure that the quality is rooted in their culture by:
Answer
Encouraging employees to do more than what they are expected to do through reward programs.
Ensuring that the company follows all the laws and regulations regarding product labeling, packaging, and other marketing requirements.
Allotting sufficient budget for equipment, training, and other means of assuring quality.
Internalizing quality at the personal level and encouraging employees to practice quality in all activities of life.
Question 4
Question
The production of services typically requires a lower degree of customization than does manufacturing.
Answer
True
False
Question 5
Question
Which of the following perspectives of quality is meaningful for production workers who are responsible for guaranteeing that design specifications are met during production?
Answer
Customer perspective
Product perspective
Manufacturing perspective
User perspective
Question 6
Question
Which of the following terms best represents a firm's ability to achieve market superiority?
Answer
Competitive advantage
Flexibility
Quality assurance
Agility
Question 7
Question
The Six Sigma approach for quality improvement requires increased levels of training and education for managers, and not for front-line employees.
Answer
True
False
Question 8
Question
The production of services differs from manufacturing as services:
Answer
Product outputs that are mostly intangible
Require lesser customization compared to manufactured goods
Are less labor intensive and involve minimal human interaction
Can be inspected prior to delivery
Question 9
Question
Kosher’s, a supermarket in Surbury, employs various strategies to provide good quality products to consumers at lower prices compared to other competing stores. This marketing strategy is most likely to influence the _____ perspective of quality.
Answer
Product
Value
Manufacturing
User
Question 10
Question
If quality is built into the product properly, inspection is necessary for auditing purposes and functional testing.
Answer
True
False
Question 11
Question
High quality of products is an important source of competitive advantage for organizations.
Answer
True
False
Question 12
Question
Which of the following is true of the transcendent or judgmental perspective of quality?
Answer
It defines quality on the basis of the relationship of product benefits to price.
It provides a precise and universally acceptable definition for quality.
It provides a means by which quality can be measured or assessed as a basis for practical business decisions.
It is of little practical value to the managers, as standards of excellence vary considerably among individuals.
Question 13
Question
Which of the following is true regarding internal customers of an organization?
Answer
They receive goods or services from suppliers within the organization.
They do not add any value to the product before it reaches the consumer.
They are the ultimate purchasers of a product or service.
They buy products or services for their own personal use.
Question 14
Question
Services cannot be inventoried or inspected prior to delivery as manufactured goods.
Answer
True
False
Question 15
Question
The receiving department in an organization ensures that the delivered items are of the quality specified by the purchase contract.
Answer
True
False
Question 16
Question
Which of the following perspectives of quality considers quality to be synonymous with superiority or excellence?
Answer
Value perspective
Manufacturing perspective
Product perspective
Transcendent perspective
Question 17
Question
Manufacturing is generally more labor intensive compared to services.
Answer
True
False
Question 18
Question
Customers evaluate a service primarily by the quality of the human contact.
Answer
True
False
Question 19
Question
Although quality can drive business success, it cannot guarantee it, and one must not infer that business failures or stock price drops are the result of poor quality.
Answer
True
False
Question 20
Question
Today, organizations are asking employees to take more responsibility for acting as the point of contact between the organization and the customer.
Answer
True
False
Question 21
Question
The marketing and sales department in an organization contributes to the quality of the product by:
Answer
ensuring that the items delivered by the suppliers are of the quality specified by the purchase contract.
learning the products and product features that consumers want and knowing the prices that consumers are willing to pay for them.
bringing together technical staffs from both the buyer’s and supplier's companies to design products and solve technical problems.
designing and maintaining the tools used in manufacturing and inspection of goods.
Question 22
Question
The inspection and testing function in a manufacturing system contributes to the quality of the product by:
Answer
designing and maintaining the tools used in manufacturing of products.
selecting appropriate technologies, equipment, and work methods for producing quality products.
selecting quality-conscious suppliers and ensuring that purchase orders clearly define the quality requirements specified by product design and engineering.
gathering information that can be used to improve the quality of the products.
Question 23
Question
Which of the following is a negative impact of information technology on the customer service provided by service organizations?
Answer
It has increased the labor intensity involved in the production of services.
It has decreased the speed of service.
It has resulted in lesser personal interaction between consumers and service providers leading to decreased customer satisfaction among some consumers.
It has restricted the ability of the customers to compare products with competitor brands before making a purchase.
Question 24
Question
The value perspective defines quality of a product on the basis of:
Answer
the relationship of product benefits to price.
the quantity of some product attribute.
the product’s conformance to its specifications.
the ability of the product to perform its intended function.
Question 25
Question
The function of tool engineers in manufacturing industries is to work with product design engineers to develop realistic specifications.
Answer
True
False
Question 26
Question
Employees who embrace quality as a personal value often go beyond what they’re asked or normally expected to do in order to provide extraordinary service to a customer.
Answer
True
False
Question 27
Question
Services are produced prior to consumption.
Answer
True
False
Question 28
Question
The _____ function helps an organization in achieving quality by exposing the costs of poor quality and opportunities for reducing it.
Answer
Finance and accounting
Manufacturing and assembly
Marketing and sales
Legal services
Question 29
Question
Which of the following perspectives of quality judges quality of a product on the basis of consistency in meeting product specifications?
Answer
Value perspective
Manufacturing perspective
Transcendent perspective
User perspective
Question 30
Question
The transcendent definition of quality was first defined as the goodness of a product.
Answer
True
False
Question 31
Question
Customers generally view quality from the _____ perspective.
Answer
Manufacturing
Transcendent
User
Value
Question 32
Question
Improved conformance in production or service delivery tends to increase profitability as:
Answer
it helps in differentiating the product from its competitors and improves the perceived value of the product.
it leads to improved employee motivation.
it ensures that the services are performed according to the convenience of the customer.
it leads to lower costs through savings in rework, scrap, resolution of errors, and warranty expenses.
Question 33
Question
Which of the following perspectives of quality provides the basis for coordinating the entire value chain?
Answer
Customer Perspective
Value Perspective
User Perspective
Transcendent Perspective
Question 34
Question
A consumer electronics company introduced a new music system into the market with multiple features like built in alarm, mobile and iPod charger, radio and many more. The company is trying to influence the _____ perspective of quality by providing multiple features in a single product.