2083292
Description
Quiz by Julius Ross8453, updated more than 1 year ago
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Created by Julius Ross8453
about 9 years ago
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Question 1
Question
What ad type drives the strongest CTR?
Answer
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Standard/Domain ads
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Page Post Link Ads
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Page Post Image Ads
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Page Post video Ads
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Mobile App Install Ads
Question 2
Question
What type of bid type drives the most efficient CPFan for a fan acquisition campaign?
Answer
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CPC
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CPM
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oCPM
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CPA
Question 3
Question
What should you select an oCPM bid type to optimize off of when your campaign goal is awareness?
Answer
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Actions
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Reach
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Clicks
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Social
Question 4
Question
What should an advertiser select as a campaign objective if your goal is to drive off-Facebook actions?
Answer
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Website Clicks
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Website Conversion
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Website Conversions only with FB pixel implemented
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Website Clicks only with FB pixel implemented
Question 5
Question
How do you apply the Facebook pixels to campaigns for tracking purposes?
Answer
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At the campaign level
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At the ad set level
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At the ad level
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At the ad account level
Question 6
Question
What is the view and click through attribution does Facebook’s systematic optimization take into account for oCPM?
Answer
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7 day click 14 day view7 day click 14 day view
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1 day click 30 day view
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7 day click 30 day view
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30 day click 30 day view
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14 day click 30 day view
Question 7
Question
How does a mobile app install action get tracked against Facebook media?
Answer
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Facebook pixel
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3rd party tags
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SDK tracking
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Mobile app analytics
Question 8
Question
Can advertisers share Custom Audiences across Facebook ad accounts?
Answer
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Yes
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No
Question 9
Question
What lookalike targets aren’t available on Facebook?
Answer
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Conversions
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Fans
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Custom Audiences
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Friends of fans
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