Quiz
Facebook 102
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Questions in this quiz (9)
1What ad type drives the strongest CTR?
- AStandard/Domain ads
- BPage Post Link Ads
- CPage Post Image Ads
- DPage Post video Ads
- EMobile App Install Ads
2What type of bid type drives the most efficient CPFan for a fan acquisition campaign?
- ACPC
- BCPM
- CoCPM
- DCPA
3What should you select an oCPM bid type to optimize off of when your campaign goal is awareness?
- AActions
- BReach
- CClicks
- DSocial
4What should an advertiser select as a campaign objective if your goal is to drive off-Facebook actions?
- AWebsite Clicks
- BWebsite Conversion
- CWebsite Conversions only with FB pixel implemented
- DWebsite Clicks only with FB pixel implemented
5How do you apply the Facebook pixels to campaigns for tracking purposes?
- AAt the campaign level
- BAt the ad set level
- CAt the ad level
- DAt the ad account level
6What is the view and click through attribution does Facebook’s systematic optimization take into account for oCPM?
- A7 day click 14 day view7 day click 14 day view
- B1 day click 30 day view
- C7 day click 30 day view
- D30 day click 30 day view
- E14 day click 30 day view
7How does a mobile app install action get tracked against Facebook media?
- AFacebook pixel
- B3rd party tags
- CSDK tracking
- DMobile app analytics
8Can advertisers share Custom Audiences across Facebook ad accounts?
- AYes
- BNo
9What lookalike targets aren’t available on Facebook?
- AConversions
- BFans
- CCustom Audiences
- DFriends of fans
Information
- Description
- SHIFT Quiz on Facebook 102, created by Julius Ross8453 on 20/02/2015.
- Author
- Julius Ross8453
- Language
- English
- Views
- 55
- Tags
- Rating
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