Quiz
Services part 1
Create a free account to finish this quiz
Save your progress and see your final score.
Already have an account? Sign in
Questions in this quiz (16)
1Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything?
- AService as a product
- BServices marketing
- CCustomer service
- DMarket Testing
2For example, hotels, telecommunication, banking, consulting, health care, software services?
- AServices as a product
- BCustomer service
- CService as value-added
- DNone of these are correct
3For example, taking requests, answering customer questions, responding to companies?
- AServices as a product
- BServices as a value-added
- CCustomer service
- DNone of these are correct
4Training, installation, repair services connected with a physical product?
- AService as a value-added for manufactured products
- BServices as a product
- CServices marketing
- DNone of these are correct
5Why do firms focus on services?
- Aservices frequently provide higher profit margins than products
- BCustomer satisfaction and loyalty are driven by service excellence
- CNone of these are correct
- DServices can be used as a differentiation strategy in competitive markets
- EA and D only
6 Goods are tangible dominant?
- ATrue
- BFalse
7Services are intangible dominant?
- ATrue
- BFalse
8Select all that apply to goods?
- ASearch attributes
- BExperience attributes
- CCredence attributes
- DAll of the Above
9Select all that apply to services?
- AExperience attributes
- BSearch attributes
- CAll of the Above
- DCredence attributes
10 Adding service aspects to a product oftentimes transforms the product from a commodity into a compelling experience?
- ATrue
- BFalse
11 Are sugar, house, automobile, and custom-made clothes examples of good- dominant products (tangible)?
- ATrue
- BFalse
12Are restaurant dining experiences, air travel, health care, ad agency services, education examples of service-dominant products?
- ATrue
- BFalse
13Is the primary source from which the other three characteristics emerge. Services cannot be seen, felt, tasted, or touched in the same manner that goods can be sensed. Difficult to evaluate even after consuming the service.
- AVariability
- BInseparability
- CIntangibility
- DPerishability
14Is the difference in consistency from or service transaction to the next. It makes it impossible for a service operation to achieve 100 percent quality on an ongoing basis.
- AVariability
- BInseparability
- CIntangibility
- DPerishability
15Is the simultaneous production and consumption of the service. Service consumer has to be there at the same time as the service provider to experience the optional service (even self-service technologies).
- AVariability
- BInseparability
- CIntangibility
- DPerishability
16This means that a service cannot be saved, its unused capacity cannot be reversed, and it cannot be inventoried. "Use it or lose it". Anything with capacity, if unsold, lost revenue.
- AVariability
- BInseparability
- CIntangibility
- DPerishability
Information
- Description
- Quiz on Services part 1, created by nathaniel Zelaya on 06/04/2020.
- Author
- nathaniel Zelaya
- Language
- English
- Views
- 1
- Rating
- No ratings yet Rate this quiz