Quiz
Session 5: SEO
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Questions in this quiz (21)
1What is Hunting?
- Asearching that has intent
(google) - BDiscovery that has intent (google)
- CSearching that has no intent
- Ddiscovery that has no intent
- Asearching that has intent
2What is discovery?
- Asearching that has intent
(google) - BSearching that has not intent (google)
- CDiscovery that has no intent (Instagram, scrolling)
- DDiscovery that has intent (instagram, scrolling)
- Asearching that has intent
3What are SEO & Content Marketing Statistical Purposes?
- ANLP (natural language processing), Analyzes quality + content
- BCounting your CTR to decided wether your content is more relevant than another's
4What are SEO Semantical purposes?
- ANLP (natural language processing, analyzes quality + content
- BCounting your CTR to decide wether that your content is more relevant than another's
5Which is true about why SEO is relevant?
- ATop 3 organic posts receive approx 55% of clicks
- B99% choose a site listed on the 2nd SERP (search engine results page)
- CYou will get lower CTR and conversion rate
6What are the main tasks that a search engine operates by?
- Arelevance, popularity, user profile
- Bcreate an index, popularity, user profile
- Ccrawl websites w/ spiders and bots, create an index, provide answers
- Dcrawl website w/ spiders and bots, popularity, create an index
7What belongs to the visible web?
- Adatabases, password protected websites, federal state, city records, forums, online library categories
- Bwebpages that search engines can crawl and index
8What belongs to the invisible web?
- Adatabases, password protected websites, federal state, city records, forums, online library categories
- Bwebpages that search engines can crawl and index
9Which is true about the pros regarding SEO
- Ait is trusted, cost-effective, highly competitive, and has slow return
- Bits better than display banners, trusted, requires strict technical skills
- Cit is trusted, better CTR than display banners, better long-term marketing ROI, cost-effective
- Dit requires strict adherence, technical skills, slow return, highly competitive, better for long term and lower margin campaigns
10What are the cons of SEO?
- Ait is trusted, better CTR than display banners. better long term mktg ROI, cost effective
- Bit requires strict adherence, technical skills, slow return, highly competitive, better for long term and lower margin campaigns
11What is Google BERT?
- Ahow search engines determine relevance and popularity: Bidirectional Encoder Representations from Transformers
- Bhow search engines determine relevance and popularity: a component of Googles core algorithm which uses machine learning to determine the most relevant results to search engine queries
12What is Google RANKBRAIN?
- Ahow search engines determine relevance and popularity: Bidirectional encoder representations of transformers
- Bhow search engines determine relevance and popularity: a component of Googles core algorithm which uses machine learning to determine the most relevant results to search engine queries
13What are the 3 pillars of SEO?
- AKeyword Stuffing, link farming, cloaking
- Btechnical, content, authority
- Ckeyword stuffing, authority, content
- Dtechnical, content, clocking
14What is Keyword Stuffing?
- Aloads the page with a popular search word which is irrelevant to the actual site
- Bdeliver different page to a search engine for indexing
- Chidden text artificially in your HTML
- Dexchanging reciprocal links or automatically generating links on irrelevant sites
15What is Link Farming?
- Adeliver different page to a search engine for indexing
- Bhidden text, stuffing keywords artificially in your HTML
- Cloads the page with a popular search word which is irrelevant to the actual site
- Dexchanging reciprocal links or automatically generating links on irrelevant sites
16What is cloaking?
- Ahidden text, stuffing keywords artificially in your HTML
- Bdeliver different page to a search engine for indexing
- Cexchanging reciprocal links or automatically generating links on irrelevant sites
- Dloads the page with a popular search word which is irrelevant to the actual site
17What is Bait & Switch?
- Ahidden text, stuffing keywords artificially in your HTML
- Bloads the page with a popular search word such which is irrelevant to the actual site
- Cdeliver different page to a search engine for indexing
- Dexchanging reciprocal links or automatically generating links on irrelevant sites
18Content, Architecture, and HTML are part of which SEO factors?
- AOn-page
- BOff-Page
19Trust, Links, Personal, Social are part of which SEO factors?
- Aon-page
- Boff-page
20Ahrefs, semrush, Mozz, and SEOSiteCheckup are analysis tools for which type of SEO?
- Aon-page
- Boff-page
21Semrush and Moz are analysis tools for which type of SEO?
- Aon-page
- Boff-page
Information
- Description
- Publicidad y Comunicación Quiz on Session 5: SEO, created by Rebecca Campagna on 21/04/2020.
- Author
- Rebecca Campagna
- Language
- English
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