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SCLY3 - RECEPTION ANALYSIS + SELECTIVE FILTER MODEL

carajessop1 10 questions

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Questions in this quiz (10)

  1. 1Postman suggested that for media messages to have any effect, they must first pass through three filters; selective exposure, selective perception and selective retention.
    1. ATrue
    2. BFalse
  2. 2What is selective exposure?
    1. AThe audience may not accept the message and others may seek information that conforms to their ideas
    2. BThe audience must choose whether or not they actually pay attention to media content
  3. 3Selective retention means that if someone agrees with the message it will stick in their mind, so they will choose whether or not to remember it.
    1. ATrue
    2. BFalse
  4. 4Postman supports this idea and suggests that we live in a three minute culture; this is the attention span of most members of society.
    1. ATrue
    2. BFalse
  5. 5How can we criticize the selective filter model?
    1. AIt is too deterministic
    2. BIt assumes all members are passive
    3. CIt assumes all members are active
  6. 6What does the reception analysis model suggest?
    1. AThat the way people interpret media differs according to age, gender, class and ethnicity
    2. BThat people are completely passive and just take in all media messages without consideration
  7. 7Morley came up with the three different types of reading audiences do; preferred, negotiated and oppositional
    1. ATrue
    2. BFalse
  8. 8Define negotiated reading..
    1. AThe media audience may interpret media content to fit in with their own opinions and values
    2. BThe audience may reject the views expressed in media content
    3. CThe audience may believe what they are told
  9. 9Katz argues that the average person belongs to several subcultural groups and this may complicate a persons reading of media content.
    1. ATrue
    2. BFalse
  10. 10Define polysemic..
    1. AIt can only be interpreted in one way
    2. BIt can be interpreted in many different ways
    3. CDifferent ways of presenting a variety of information

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Quiz on SCLY3 - RECEPTION ANALYSIS + SELECTIVE FILTER MODEL, created by carajessop1 on 27/03/2015.
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