WeMarketer Quiz 7/17/15

Description

How much do you know?
bsanders3232
Quiz by bsanders3232, updated more than 1 year ago
bsanders3232
Created by bsanders3232 almost 9 years ago
12
0

Resource summary

Question 1

Question
Which of the following news publications has most frequently cited eMarketer YTD?
Answer
  • AdAge
  • Financial Times
  • New York Times
  • Wall Street Journal

Question 2

Question
What has been the most viewed and downloaded eMarketer report published in 2015?
Answer
  • US MCommerce 2015: eMarketer's Forecast and Trends
  • Digital Display Advertising: Nine Things to Know for 2015
  • Marketing Technology: Nine Important Trends for Brands and Agencies in 2015
  • The State of US Digital Advertising 2015: Mobile Trumps Desktop, People Trump Devices

Question 3

Question
According to eMarketer, the frequency with which US mothers feel that their parenting decisions are judged by other mothers on social media is:
Answer
  • 90%
  • 82%
  • 63%
  • 40%

Question 4

Question
Amazon Prime Day has been popularly compared in the press to:
Answer
  • Thanksgiving Day
  • Singles Day
  • Boxing Day
  • Valentine's Day

Question 5

Question
Sir Martin Sorrell is the head of:
Answer
  • IPG
  • Omnicom EMEA
  • Wire and Plastic Products
  • Amazon

Question 6

Question
IOT stands for:
Answer
  • I Owe Tu
  • IdiOTic
  • Interface Operating Technology
  • Internet of Things

Question 7

Question
"Marketing Stack" is:
Answer
  • A breakfast treat
  • Another term for "Marketing Cloud"
  • The Marketo tagline
  • A PowerPoint presentation about marketing

Question 8

Question
The first keynote speaker for eMarketer's first full day conference is:
Answer
  • Derek Jeter
  • Derek Dajeskii
  • Matt Crawford
  • Jared Rosen

Question 9

Question
eMarketer's goal for new enterprise accounts in 2015 is:
Answer
  • 100
  • 200
  • 300
  • 400

Question 10

Question
What percent of all eMarketer users (excluding eMarketer employees) access eMarketer from outside the United States?
Answer
  • 24%
  • 33%
  • 45%
  • 54%
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