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TIM - Quiz 8
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Questions in this quiz (23)
1The R&D Production Interface: Problems
What is not true about the symptoms?- ADevelopment cycles are too long and too expensive
- BDevelopment cycles are too short and too expensive
- CLate, unplanned changes in product design
2The R&D Production Interface: Problems
What is not true about the reasons?- AStrategic objectives of top management not clear
- BHigh uncertainty when defining cost and time targets
- CHigh flow of information between functions
- DRigid sequential development process with little overlapping
3The R&D / production interface

- APlanned use of resources in classical development process
- BActual use of resources in classical development process
4The R&D / production interface

- APlanned use of resources in classical development process
- BActual use of resources in classical development process
5Suggested Solutions in the R&D/production interface
- AOverlapping development phases
- BMatrix organization
- CCross-functional teams
- DProximity of relevant actors (premises, architecture!)
- EUse of suitable communication technologies
6Relationship Engineering and marketing personnel. What is true?
- ASpecial efforts have to be made to achieve integration, collaboration,
cooperation, and harmony - BSpecial efforts have to be made to achieve higher profits, less stress sensibility, integration and collaboration
- CSpecial efforts have to be made to achieve higher stress sensibility, integration and collaboration
- ASpecial efforts have to be made to achieve integration, collaboration,
7What is not in the TOP 4 of the reasons for the problems in the interface between Marketing and R&D?
ADL`s company survey- ALack of job rotation between Marketing and R&D
- BTraditional predominance of one function in company culture
- CFunctions report to different organizational units or levels
- DFunctions located in different cities or countries
- EDifference in status, career progression and rewards
8Souders study: In the majority of cases (59%), harmony characterized the interaction
between R&D and marketing.- ATrue
- BFalse
9What was not a core variable of Souders study in 1988?
- ATechnichal result
- BCommercial result
- CQuality of interaction between R&D and marketing
- DQuantity of observed communication
10What is not an aspect of the so called lack of harmony according to Souder`s study?
- ADifferences in language and culture
- BDifferent objectives
- CLack of trust in information from other functions
- DLack of credibility of information source
- ELack of integration
11According to Souders study, project success is weakly correlated with harmony in interaction.
- ATrue
- BFalse
12Souder - recommendations
-> Split larger projects in sub-projects
-> Early integration of both functions in innovation process
-> Clear definition of competencies- Afor the organization itself
- Bfor the people
13Souder - recommendations
-> Open discussions about conflicts and interface problems
-> Support contacts between individuals
-> Integrating task force of management- Afor the organization itself
- Bfor the people in the projects
14Cross functional teams = Combining staff from all relevant functions in a development team; They are a dominant form of organization in NPD
-> high cost and time (to market) advantages can be realized- ATrue
- BFalse
1580% of firms use for 50%
or more of their NPD
projects (cross-functional)
development teams- ATrue
- BFalse
16Aggregation of communication distances in intervals

- ASeparation distance after correction
- BIndividual (Communication with focal)
- Cfocal person
- DIndividual (no communication with focal)
17only within the first ....... meters, distance plays a role for the
frequency of communication, i.e. communication only takes place with
those colleagues which are closest- A20
- B30
- C40
- D50
18Which statement is not true about the empirical findings of spatial proximity?
- ACommunication between groups is significantly lower than
within a group - BCommunication within groups is significantly lower than
within a group - CCommunication between groups is significantly higher than
within a group - DCommunication within groups is significantly higher than
within a group
- ACommunication between groups is significantly lower than
19What is a traditional architectures name?
- ACorridor
- BHallway
- CKylie Jenner
20What is not a form of building architechture?
- AH form
- BN form
- CS form
- DZ form
21Building architechture:
An option would be to position walks alongside the outside walls (with
windows) of buildings, and to put common rooms (library, meeting rooms)
with windows and general manager offices to the upper floors of the building,
possibly with an inside opening of the building- ATrue
- BFalse
22Empirically, it is found that vertical separation has a more positive
effect on communication and cooperation than horizontal separation
(Peters, 1969)- ATrue
- BFalse
23A 1-storey building would be optimal for a surface below 10000
m² to minimize separation distance, otherwise, a 4-storey building with
an elevator would be needed- ATrue
- BFalse
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- Quiz on TIM - Quiz 8, created by Luis Vering on 24/07/2021.
- Author
- Luis Vering
- Language
- Deutsch
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