Risk Management may be defined as:

the process of identifying the risks to which a business is likely to be exposed and determining the best way to deal with them.

how a business is perceived by the world at large, especially consumers

the consicious effort by a public relations business to maximise its positive impact and minimise its negative image

A public relations campaign may be defined as

a series of public relations activities undertaken to achieve a specific objective

public relations is considered far more effective than advertising

how a business is perceived by the world at large. especially consumers

Quiz

janine.cox 2 questions

Take the quiz

1Risk Management may be defined as:
1. Athe process of identifying the risks to which a business is likely to be exposed and determining the best way to deal with them.
2. Bhow a business is perceived by the world at large, especially consumers
3. Cthe consicious effort by a public relations business to maximise its positive impact and minimise its negative image
2A public relations campaign may be defined as
1. Apublic relations is considered far more effective than advertising
2. Ba series of public relations activities undertaken to achieve a specific objective
3. Chow a business is perceived by the world at large. especially consumers

Description: Quiz on Public Relations quiz, created by janine.cox on 12/09/2015.
Author: janine.cox
Language: English
Views: 10
Rating: No ratings yet
Rate this quiz
Rate this quiz