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quiz 13
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Questions in this quiz (25)
1A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.
- ATrue
- BFalse
2What is the exact pattern of a consumer's navigation through a site?
- AHypertext
- BWeb browsing
- CWeb data
- DClickstream data
3Domain name hosting (web hosting) is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.
- ATrue
- BFalse
4A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.
- ATrue
- BFalse
5Many social media sites today allow you to customize your web address, for example, www.facebook.com/Womenwithdrive. What is an alternate name for a web address such as www.apple.com?
- AWeb browser
- BInternet bookmark
- CUniversal resource locator
- DDigital bookmark
6Which of the following is not one of the Internet's impacts on information?
- AEasy to compile
- BImproved content
- CDigital divide
- DIncreased richness
7Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?
- APersonalization
- BMass customization
- CInteractivity
- DInformation richness
8When evaluating the business value of disintermediation, the more ________ that are cut from the distribution chain, the lower the product price.
- Adata stream
- Btechnology
- Ccustomers
- Dintermediaries
9HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.
- ATrue
- BFalse
10A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.
- ATrue
- BFalse
11Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.
- ATrue
- BFalse
12What is information richness?
- ARefers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
- BRefers to the number of people a business can communicate with on a global basis
- COccurs when those with access to technology have great advantages over those without access to technology.
- DA global public network of computer networks that pass information from one to another using common computer protocols.
13Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?
- APersonalization
- BMass customization
- CInformation richness
- DInteractivity
14What is information reach?
- AA global public network of computer networks that pass information from one to another using common computer protocols.
- BThe depth and breadth of information transferred between customers and businesses.
- CMeasurement of the number of people a firm can communicate with all over the world.
- DThe great advantages those with access to technology have over those without access to technology.
15Which of the following represents a form of disruptive technology?
- ATendency to open new markets and destroy old ones.
- BEntering the marketplace at the low end.
- CA new way of doing things that initially doesn't meet the needs of existing customers.
- DAll of these are included.
16What allows users to access the WWW?
- AWeb browser
- BUniversal resource locator
- CHypertext markup language
- DHypertext transport protocol
17Information reach refers to the number of people a business can communicate with on a global basis.
- ATrue
- BFalse
18What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?
- ADomain name hosting
- BParadigm shift
- CApplet
- DDomain name
19World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the web (www.w3.org).
- ATrue
- BFalse
20Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.
- ATrue
- BFalse
21Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?
- AClick-through
- BViral marketing
- CPop-up ad
- DCookies
22Which of the following is an example of a clickstream data metric?
- ADates and times of visits
- BThe number of page views
- CNumber of customers with shopping carts
- DAll of these
23A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.
- ATrue
- BFalse
24Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as NextTag and bank account aggregation services such as Citibank.
- ATrue
- BFalse
25What is the World Wide Web Consortium?
- AA nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.
- BA markup language that delivers everything from animation to graphics and music to movies.
- CThe Internet protocol web browsers use to request and display web pages using universal resource locators.
- DAn international community that develops open standards to ensure the long-term growth of the web.
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- Description
- Quiz on quiz 13, created by Luis Juarez on 05/12/2021.
- Author
- Luis Juarez
- Language
- English
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- 0
- History
- Created on 5 Dec 2021 · updated on 5 Dec 2021
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