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quiz 14
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Questions in this quiz (25)
1Pay-per-conversion generates revenue each time a website visitor is converted to a customer.
- ATrue
- BFalse
2Which of the following represents the primary ebusiness revenue models?
- AB2B, B2C, C2C, C2B.
- BEmail, instant messaging, podcasting, content management systems, and video and web conferencing.
- CContent providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
- DAdvertising fees, license fees, subscription fees, transaction fees, value-added services fees.
3Internet marketers must develop ________ to build strong relationships with customers to ensure loyalty.
- Aconsumer trust
- Bmarket segmentation
- Cconsumer testimonials
- Dconsumer segmentation
4What evaluates variables that search engines use to determine where a URL appears on the list of search results?
- ASearch engine optimization
- BDot-com
- CSearch engine
- DSearch engine ranking
5A search engine is website software that finds other pages based on keyword matching similar to Google.
- ATrue
- BFalse
6The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.
- ATrue
- BFalse
7What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
- AParadigm shift
- BEcommerce model
- CWeb 1.0
- DEshop sale
8Dot-com was the original term for a company operating on the Internet.
- ATrue
- BFalse
9Which of the following is a challenge facing an ebusiness?
- AImproving information content
- BDecreasing costs
- CManaging consumer trust
- DIncreasing convenience
10What is a service that enables instant or real-time communication between people?
- ATacit knowledge
- BURL
- CElicit knowledge
- DIMing
11All of the following are forms of ebusiness except ________.
- Ainfomediaries
- Bcontent provider
- Csubscription fee
- Donline marketplace
12For the past 20 years, Peter has been an owner of several Coldwell Banker Real Estate franchises. To increase business, Peter spends a great deal of money marketing and advertising his businesses online. Peter decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry. The main revenue source for Peter's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Peter's new business?
- ASubscription fees
- BAdvertising fees
- CLicense fees
- DAll of these
13A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards. Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.
- ATrue
- BFalse
14Business-to-consumer applies to any business that sells its products or services directly to consumers online.
- ATrue
- BFalse
15What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?
- APay-per-call
- BAdwords
- CPay-per-conversion
- DPay-per-click
16What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?
- AEmail
- BBlog
- CPodcast
- DTaxonomy
17Shawn O'Connor decides to purchase an iPad on eBay. After the transaction completes and the money is withdrawn from Shawn's PayPal account, the iPad never shows up and the email address of the seller bounces. What issue has Shawn encountered?
- AIdentifying limited market segments
- BAdhering to taxation rules
- CThe physical separation of buyer and seller
- DAll of these
18Which type of ebusiness model best describes Apple?
- APure-play
- BVirtual
- CBrick-and-mortar
- DClick-and-mortar
19What are the four main types of ebusiness models?
- ABusiness-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer
- BBusiness-to-business, business collaboration, collective business, and consumer-to-consumer
- CBusiness-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
- DEbusiness-to-ebusiness, ebusiness-to-ebusiness, econsumer-to-ebusiness, and econsumer-to-econsumer
20A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.
- ATrue
- BFalse
21What is website software that finds other pages based on keyword matching similar to Google?
- ASearch engine ranking
- BSearch engine
- CSearch engine optimization
- DDot-com
22Managing consumer trust is a challenge for ebusinesses. Which of the following is a good way to build trust when working with customers over the Internet?
- ABe available to communicate in-person
- BBe accessible to communicate in-person
- CUse customer testimonials that link to your client website
- DAll of the choices are correct.
23What occurs when a system updates information at the same rate it receives the information?
- ACollective intelligence system
- BReal-time communication
- CKnowledge management system
- DCollaboration system
24The majority of eBay's customers are using a business-to-business (B2B) ebusiness model.
- ATrue
- BFalse
25An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.
- ATrue
- BFalse
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- Description
- Quiz on quiz 14, created by Luis Juarez on 05/12/2021.
- Author
- Luis Juarez
- Language
- English
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