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AMBDC01
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Questions in this quiz (59)
1To import campaign members into a campaign in Salesforce CRM, a user ... export the segment to Amazon S3. The resulting file needs to include the CRM Campaign ID in the name.
What are two ways to acheive this coutcome?
Choose 2 answers- AInclude campaign identifier in the segment name.
- BInclude campaign identifier in the the activation name.
- CHard code the campaign identifier as a new attribute in the campaign activation.
- DInclude campaign identifier in the filename specification.
2What does the Source Sequence reconciliation rule do in identity resolution?
- AIdentifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
- BSets the priority of specific data sources when building attributes in a unified profile, such as first or last name
- CIncludes data from sources where the data is most frequently occurring
- DIdentify which individual records should be merged into a unified profile by setting a priority for specific data sources
3Which two dependencies prevent a data stream from being deleted? (à revoir)
Choose 2 answers- AThe underlying data lake object is used in a data transform.
- BThe underlying data lake object is used in activation.
- CThe underlying data lake object is used in segmentation.
- DThe underlying data lake object is mapped to a data model object.
4A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.
Which configutation change should a consultant consider in order to increase the consolidation rate?- AInclude additional attributes in the existing matching rules.
- BReduce the number of matching rules.
- CChange reconciliation rules to Most Occuring.
- DIncreasse the number of matching rules.
5A user wants to be able to create a multi-dimensional metric to identify unified indivifual lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?- ASales Order > Unified Individual
- BUnified Individual > Individual > Sales Order
- CSales Order > Individual > Unified Individual
- DUnified Individual > Unified Link Individual > Sales Order
6A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement? (A revoir)- AData actions and lightning web components
- BStreaming transforms
- CData model triggers
- DSales and Service bundle
7A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud? (A revoir)- AIngest the file through the Cloud Storage Connector.
- BIngest the file with the SFTP Connector.
- CManually import the file using the Data Import Wizard.
- DUse Salesforce's Dataloader application to perform a bulk upload from a desktop.
8Northen Trail Outfitters wants to use some of its Marketing Cloud Data in Data Cloud.
Which engagement channel data will require custom integration?- ASMS
- BCloudPage
- CEmail
- DMobile push
9A customer has requirement to receive a notification whenever an activation fails for a particular segment.
Which feature should the consultant use to solution for this use case?- AActivation alert
- BReport
- CDashboard
- DFlow
10Were is value suggestion for attributes in segmentation enabled when creating the DMO? (A revoir)
- AData Transformation
- BSegment Setup
- CData Stream Setup
- DData Mapping
11Cumulus Financial is currently using Data Cloud and ingestiing transactional data from its backed system via S3 Connector in upsert mode. During the initial setup six months classidication. It now needs to update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3 Connector? (A revoir)- AData Cloud will update the formula for all records at the next incremental upsert refresh.
- BData Cloud will initiate a full refresh of data from S3 and will update the formula on all records.
- CData Cloud will only update the formula on a go-forward basis for new records.
- DData Cloud does not support formula field updates for data streams of type upsert.
12Data Cloud receives a nightly file of all ecommerce transaction from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations? (A revoir)- AEnsure activations are set to Incremental Activation and automatically publish every hour.
- BUse Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.
- CEnsure the segments are set to Rapid Publish and set to refresh every hour.
- DSet a refresh schedule for the calculation insights to occur every hour.
13Northen Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?- AFlow Orchestration
- BNested segments
- CStreaming data transform
- DMetrics on metrics
14Which two common use cases can be addressed with Data Cloud?
Choose 2 answers- AUnderstand and act upon customer data to drive more relevant experiences.
- BHarmonize data from multiple sources with a standardized and extendable data model
- CGovern enterprise data lifecycle through a centralized set of policies and processes.
- DSafeguard critical business data by serving as a centralized system for backup and disaster recovery.
15Cloud kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers- AUse the Consent API to suppress processing and delete the individual and related records from source data streams.
- BAdd the individual ID to a headderless file and use the delete from file functionality.
- CDelete the data from the incoming data stream and perform a full refresh.
- DUse Data Explorer to locate and manually remove the Individual.
16During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?- AIdentity Resolution
- BCalculated Insights
- CData Mapping
- DData Activation
17Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food, for business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.
Which capability best support NT0's desire to separate its data by brand?- AData spaces for each brand
- BData sources for each brand
- CData streams for each brand
- DData model objects for each brand
18Which two requirements must be met for a calculated insight to appear in the segmentation canvas?
Choose 2 answers- AThe primary key of the segmented table must be a dimension in the calculate insight.
- BThe calculated insight must contain a dimension including the Individual or Unified Individual Id.
- CThe primary key of the segmented table must be a metric in the calculated insight.
- DThe metrics of the calculated insights must only contain numeric values.
19A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers- AUnified Profiles
- BMaster Data Management
- CData Harmonization
- DData Marketplace
20A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?- AUse Profile Explorer to delete the customer data from Data Cloud.
- BUse the Data Rights Subject Request tool to request deletion of the customer's information
- CUse Consent API to request deletion of the customer's information.
- DUse a streaming API call to delete the customer's information.
21What does the Ignore Empty Value option do in identity resolution?
- AIgnores Individual object records with empty fields when running identity resolution rules
- BIgnores empty fields when running the standard match rules
- CIgnores empty fields when running any custom match rules
- DIgnores empty fields when running reconciliation rules
22Northen Trail Outfitter (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.
What should the consultant use to remove the recent customer?- ABatch transforms
- BSegmentation exclude rules
- CRelated attributes
- DStreaming insights
23What does it mean to build a trust-based, first-party data asset?
- ATo ensure opt-in consent are collected for all email marketing as required by law
- BTo provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations
- CTo provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
- DTo obtain competitive data from reliable sources through interviews, surveys, and polls
24During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?
- AData Cleansing
- BData Consolidation
- CIdentity Resolution
- Dharmonization
25Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.
How should the Data Cloud consultant configure this activation?- AInclude Fund Type equal to "Mutual Fund" as a related attrubute. Configure an activation based on the new segment with no addirional attributes.
- BChoose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
- CInclude Fund Name and Fund Type by default for post processing in the target system.
- DChoose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund"
26What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?
- AMarketing Cloud Personalization Connector
- BIngestion API
- CCloud Storage Connector
- DCommerce Cloud Connector
27Northen Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of trandactional history into Data Cloud.
What should NTO use to achieve this?- ADirect Sales Order entity ingestion
- BB2C Commerce Starter Bundles plus a customer extract
- CB2C Commerce Starter Bundles
- DDirect Sales Product entity ingestion
28Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?- AIdentity Resolution > Refresh Data Stream > Calculated Insight
- BCalculated Insight > Refresh Data Stream > Identitu Resolution
- CRefresh Data Stream > Identity Resolution > Calculated Insight
- DRefresh Data Stream > Calculated Insight > Identity Resolution
29Which configuration supports separate Amazon S3 buckets for data ingestion and activation? (A vérifier)
- AMultiple S3 connectors in Data Cloud setup
- BDedicated S3 data sources in Data Cloud setup
- CSeparate user credentials for data stream and activation target
- DDedicated S3 data sources in activation setup
30How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
- AUpdate attribute names in the data stream configuration.
- BUse a formula field to update the field name in an activation.
- CUpdate field names in the data model object.
- DSet preferred attribute names when configuring activation.
31Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers- ACheck if correct permissions are configured for the Data Cloud user.
- BCheck if the Amazon S3 data source is enabled in Data Cloud Setup.
- CCheck If the file exists in the specified bucket location.
- DCheck if correct permissions are configured for the S3 user.
32Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers- AChoose a segment.
- BAdd the calculated insight in the activation.
- CAdd additional attributes.
- DSelect contact points.
33A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that wil be brought into Data Cloud does not include that key performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?- AIngest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
- BCreate Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation
- CCreate Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation
- DIngest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation
34A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customer.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?- AContact Identification object
- BLoyalty Identification object
- CIndividual object
- DParty Identification object
35Which consideration related to the way Data Cloud ingests CRM data is true? (A revoir)
- ACRM data cannot be manually refreshed and must wait for the next scheduled synchronization
- BThe CRM Connector's synchronization times can be customized to up to 15-minute intervals.
- CFormula fields are refreshed at regular sync intervals and are updated at the next full refresh.
- DThe CRM Connector allows standard fields to stream into Data Cloud in real time.
36A consultant is integrating an Amazon S3 activated campaign with the customer's destination system.
In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?- AThe .csv file
- BThe .json file
- CThe .zip file
- DThe .txt file
37When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes- AIndividuals who purchased at least one of any 'red' product and also purchased at least one pair of 'shoes'
- BIndividuals who purchased at least one 'red shoes' as a single line item in a purchase
- CIndividuals who made a purchase of at least one 'red shoes' and nothing else
- DIndividuals who purchased at least one of any 'red' product or purchased at least one pair of
'shoes'
38A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers- ANew data sources have been added to Data Cloud that largely overlap with the existing profiles.
- BDuplicates have been removed from source system data streams.
- CIdentity resolution rules have been removed to reduce the number of matched profiles.
- DIdentity resolution rules have been added to the ruleset to increase the number of matched profiles.
39Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?- ANested segments
- BSegment exclusion
- CCalculated insights
- DSegment membership data model object
40What should a user do to pause a segment activation with the intent of using that segment again?
- ADeactivate the segment.
- BDelete the segment.
- CSkip the activation.
- DStop the publish schedule.
41An organization wants to enable users with the ability to identify and select text attributes from a picklist of options.
Which Data Cloud feature should help with this use case?- AValue suggestion
- BData harmonization
- CTransformation formulas
- DGlobal picklists
42Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.
What should NTO do to ensure the best email address is activated? (A revoir)- AInclude Contact Point Email object Is Active field as a match rule.
- BUse the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
- CEnsure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
- DSet the default reconciliation rule to Last Updated.
43A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll).
How should the fields be mapped to support identity resolution?- ACreate a new custom object with fields that directly match the incoming table.
- BMap all fields to the Customer object.
- CMap name to the Individual object and email address to the Contact Phone Email object.
- DMap all fields to the Individual object, adding a custom field for the email address.
44Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?- ACreate new segments using nested segments.
- BCreate a High Investment Balance calculated insight.
- CPackage High Investment Balance Customers in a data kit.
- DCreate new segments by cloning High Investment Balance Customers.
45Which data model subject area defines the revenue or quantity for an opportunity by product family? (A revoir)
- AEngagement
- BProduct
- CParty
- DSales Order
46Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?- AData Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.
- BMarketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.
- CMarketing Cloud activations only activate those individuals that already exist in Marketing Cloud.
They do not allow activation of new records. - DMarketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.
47A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers- AMap the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.
- BMap the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.
- CCreate a custom matching rule for an exact match on the Individual ID attribute.
- DCreate a matching rule based on party identification that matches on CRM ID as the party identification name.
48What is Data Cloud's primary value to customers?
- ATo provide a unified view of a customer and their related data
- BTo connect all systems with a golden record
- CTo create a single source of truth for all anonymous data
- DTo create personalized campaigns by listening, understanding, and acting on customer behavior
49A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
Choose 2 answers- AAll individual data will be removed.
- BUnified customer data associated with this ruleset will be removed.
- CDependencies on data model objects will be removed.
- DAll source profile data will be removed
50A segment fails to refresh with the error "Segment references too many data lake objects (DLOS)".
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers- ASplit the segment into smaller segments.
- BUse calculated insights in order to reduce the complexity of the segmentation query.
- CRefine segmentation criteria to limit up to five custom data model objects (DMOs).
- DSpace out the segment schedules to reduce DLO load.
51A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers- AReview data transformations to ensure they're run after calculated insights.
- BReview calculated insights to make sure they're run before segments are refreshed.
- CReview segments to ensure they're refreshed after the data is ingested.
- DReview calculated insights to make sure they're run after the segments are refreshed.
52A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?- AClone the data source object.
- BUse batch transforms to create a second data lake object.
- CCreate a junction object in Salesforce CRM and modify the ingestion strategy.
- DCreate a data kit from the data lake object and deploy it to the same Data Cloud org.
53A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?- ACreate, publish, and deploy a data kit.
- BCreate a reusable container block with common criteria.
- CCreate a nested segment.
- DCreate a segment and copy it for each brand.
54Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers- ATo ingest and unify data from various sources to reconcile customer identity
- BTo create and orchestrate cross-channel marketing messages
- CTo use harmonized data to more accurately understand the customer and business impact
- DTo eliminate the need for separate business intelligence and IT data management tools
55When performing segmentation or activation, which time zone is used to publish and refresh data?
- ATime zone specified on the activity at the time of creation
- BTime zone of the user creating the activity
- CTime zone of the Data Cloud Admin user
- DTime zone set by the Salesforce Data Cloud org
56During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers- AData deletion requests are reprocessed at 30, 60, and 90 days.
- BData deletion requests are processed within 1 hour.
- CData deletion requests are submitted for Individual profiles.
- DData deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
57What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?
- ACities containing 'San José', 'San Jose', 'san josé'. or 'san jose'
- BCities only containing 'San José' or 'San José'
- CCities only containing 'San Jose' or 'san jose'
- DCities only containing 'San José' or 'san jose'
58Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation? (A revoir)- AIngest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.
- BIngest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.
- CIngest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.
- DIngest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.
59Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?
- AConfirm the Create object permission is enabled in the Data Cloud org.
- BConfirm the View All object permission is enabled in the source Salesforce CRM org.
- CConfirm the Ingest Object permission is enabled in the Salesforce CRM org.
- DConfirm that the Modify Object permission is enabled in the Data Cloud org.
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- 1 AMBDC Quiz on AMBDC01, created by Amir BOUTITI on 08/09/2024.
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- Amir BOUTITI
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