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AMBDC03
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Questions in this quiz (37)
1Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days.
Which filter operator on the Engagement Date field fits this use case?- AIs Between
- BGreater than Last Number of
- CNext Number of Days
- DLast Number of Days
2A retail customer wants to bring customer data from different sources and wants to take advantage of Identity Resolution so that it can be used in Segmentation.
On which entity should this be segmented for activation membership?- ASubscriber
- BUnified Contact
- CUnified Individual
- DIndividual
3Northen Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals.
NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers- AAdd additional attributes.
- BChoose a segment.
- CSelect contact points.
- DAdd the calculated insight in the activation.
4Northen Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?- ASMS
- BEmail
- CCloudPage
- DMobile push
5A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers- AThe related engagement events occurred within the last 90 days.
- BThe activations are referencing segments that segment on profile data rather than engagement data.
- CThe correct path is selected for the related attributes.
- DThe activated profiles have a Unified Contact Point.
6How does identity resolution select attributes for unified individuals when there is conflicting information in the data model?
- ACreates additional contact points
- BLeverages reconciliation rules
- CCreates additional rulesets
- DLeverages match rules
7Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.
What should the consultant do to accomplish this?- AUse Salesforce sharing rules on the Account object to filter and segregate records based on Country.
- BUse formula fields based on the Account Country field to filter incoming records.
- CUse streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.
- DUse the data spaces feature and apply filtering on the Account data lake object based on Country.
8A consultant is setting up a data stream with transactional data.
Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?- AText
- BNumber
- CDecimal
- DSerial
9Which statement about Data Cloud's Web and Mobile App connector is true?
- AA standard schema containing event, profile, and transaction data is created at the time the connector is configured.
- BThe Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.
- CAny data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.
- DThe connector schema can be updated to delete an existing field.
10Which two statements about Data Cloud's Web and Mobile App connector are true?
- AAny Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup
- BData Cloud administrators can see the status of a Web or Mobile connector app on the app details page
- CTenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
- DMobile and Web SDK schema can be updated to delete an existing field
11A consultant needs to package Data Cloud components from one
organization to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal?
Choose 2 answers- AData model objects
- BSegments
- CCalculated insights
- DIdentity resolution rulesets
12Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?- AUse Streaming Data Transformations with a Flow
- BUse a Streaming Insight paired with a Data Action
- CUse Streaming Data Transformations combined with a Data Action
- DUse a Calculated Insight paired with a Flow
13Every day, Northen Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than 7 days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream ?- AEnsure the refresh mode is set to "Upsert" and Refresh only new files" is selected.
- BEnsure the filename contains a wildcard to accommodate the timestamp.
- CEnsure the refresh mode is set to "Full Refresh".
- DEnsure that deletion of old files is enabled.
14The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new customer field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.
Which statement addresses the cause of this issue?- AThe Salesforce Integration User is missing Read permissions on the newly created field.
- BThe Salesforce Data Loader application should be used to perform a bulk upload from a desktop.
- CCustomer fields on the Casse object are not supported for ingesting into Data Cloud.
- DAfter 24 hours when the data stream refreshes, it will automatically include any new fields that were added to the Salesforce CRM.
15During an implementation project, a consultant comleted ingestion of all data streams for their customer.
Prior to segmenting and acting on tha data, which additional configuration is required?- AData Activation
- BData Mapping
- CIdentity Resolution
- DCalculated Insights
16A customer has a calculated insight about lifetime value.
What does the consultant need to be aware of if the calculated insight needs to be modified?- ANew dimensions can be added.
- BExisting dimensions can be removed.
- CExisting measures can be removed.
- DNew measures can be added.
17Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.
What can be included as an attribute in activation?- A"high net worth" (filter)
- B"branch" (dimension) and "banking value" (metric)
- C"banking value" (metric)
- D"branch" (dimension)
18A user has built a segment in Data Cloud and in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual.
Which statement explains why these attributes are not available?- AThe segment is not segmenting on profile data.
- BThe attributes are being used in another activation.
- CThe desired attributes reside on different related paths.
- DActivations can only include 1-to-1 attributes.
19How does Data Cloud handle an individual's Right to be Forgotten? (A revoir)
- ADelete the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion.
- BDeletes the specified Individual record and its Unified Individual Link record.
- CDeletes the specified Individual and records from any data source object mapped to the Individual data model object.
- DDelete the sepecified Indivifual and records from any data model object/data lake object related to the Individual.
20A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers- ADirect attributes
- BData stream attributes
- CCalculated insights
- DRelated attrubutes
- EStreaming insights
21A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.
What is the most efficient way to guarantee that the various phone number formats are standardized?- ACreate a formula field ro standardize the format.
- BEdit and update the data in the source system prior to sending to Data Cloud
- CAssign the PhoneNumber field type when ceating the data stream.
- DCreate a calculated insight after ingestion.
22A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?- AValue suggestion will only return results for the first 50 values of a specific attribute.
- BValue suggestion can only work on direct attributes and not related attributes.
- CValue suggestion requires Data Aware Specialist permissions at a minimum.
- DValue suggestion is still processing and takes up to 24 hours to be available.
23A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?- ASet the activation schedule to hourly.
- BConfigure the data to be ingested in hourly batches.
- CSet the journey entry schedule to run every hour.
- DSet the insights aggregation time window to 1 hour.
24Which information is provided in a .csv file when activating to Amazon S3?
- AThe activated data payload
- BThe metadata regarding the segment definition
- CThe manifest of origin sources within Data Cloud
- DAn audit log showing the user who activated the segment and when it was activated
25A consultant is helping a beauty company ingest its profile data into Data Cloud. The company's source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and identify resolution? (A revoir)- ACreate a custom DMO from scratch that has all fields that are needed.
- BCreate a custom DMO with only the additional fields and map it to the standard Individual DMO.
- CCreate custom fields on the standard Individual DMO.
- DDuplicate the standard Individual DMO and add the additional fields.
26Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers- APersonalization
- BLoyalty Management
- CMobilePush
- DMobileConnect
27A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?- AFuzzy First Name, Exact Last Name, and Email
- BExact Last Name and Email
- CParty Identification on Patient ID
- DEmail Address and Phone
28The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the infotmation about these candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?- AStreaming data trandform
- BStreaming insight
- CCalculated insight
- DBatch bata transform
29A customer notices that their consolidation rate has recently increased.
They contact the consultant to ask why.
What are two likely explanations for the increse?
Choose 2 answers- ADuplicates have been removed from source system data streams.
- BIdentity resolution rules have been added to the ruleset to increase the number of matched profiles.
- CIdentity resolution rules have been removed to reduce the number of marched profiles.
- DNew data sources have been added to Data Cloud that largely overlap with the existing profiles.
30A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?- AModify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.
- BCreate and run a new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
- CModify the existing ruleset to use fewer matching rules, run the ruleset and review the updated resultd, then adjust as needed until the individuals are matching correctly.
- DCreate and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
31A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?- APlace the attribute for product color in one container and the attribute for product type in another container.
- BPlace an attribute for the "black pants" calculated insight to dynamically apply
- CPlace the attributes for product and product type as direct attributes.
- DPlace the attributes for product color and product type in a single container.
32A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone settings. Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?- AThe team member in the Pacific time zone.
- BThe team member in the Eastern time zone.
- CNeither team member; Data Cloud shows all schedules in GMT.
- DBoth team members; Data Cloud adjusts the segment and activation schedules to time zone of the logged-in user.
33Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contacy record.
Which two features should a consultant consider for this use case?
Choose 2 answers- AData Action
- BProfile API
- CLightning Web Components
- DQuery API
34A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?- AIncrease the number of matching rules.
- BInclude additional attributes in the existing matching rules.
- CChange reconciliation rules to Most Occuring.
- DReduce the number of matching rules.
35A Data Cloud consultant is in the process of setting up data streams for a new sevice-based data source.
When ingesting Case data, which field is recommended to be associated with the Event Time field? (A revoir)- ALast Modified Date
- BResolution Date
- CEscalation Date
- DCreation Date
36Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
- AMembership
- BParty
- CEngagement
- DGlobal Account
37Northen Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data when ingesting order data using the B2C Commerce Order Bundle?- AThe B2C Commerce Order Bundle ingests 12 months of historical data.
- BThe B2C Commerce Order Bundle ingests 6 months of historical data.
- CThe B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.
- DThe B2C Commerce Order Bundle ingests 30 days of historical data.
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- 1 AMBDC Quiz on AMBDC03, created by Amir BOUTITI on 09/09/2024.
- Author
- Amir BOUTITI
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- English
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