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AMBDC04
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Questions in this quiz (69)
1A customer has a requirement to receive a notification whenever an activation fails for a particular segment.
Which feature should the consultant use to solution for this use case?- AActivation alert
- BReport
- CFlow
- DDashboard
2A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?- ASales Order > Individual > Unified Individual
- BUnified Individual > Unified Link Individual > Sales Order
- CSales Order > Unified Individual
- DUnified Individual > Individual > Sales Order
3What Data Cloud can be used for?
(Select all that apply)- AUnifying Customer Profiles
- BPresenting data through a Common Data Model
- CBackup and Disaster Recovery
- DGenerating a 'Golden Record'
- EReverse ETL
4Which standard pemission sets enable generation of segments and activation of data in Data Cloud?
(Select all that apply)- AData Cloud User
- BData Cloud for Marketing Admin
- CData Cloud for Marketing Data Aware Specialist
- DData Cloud for Marketing Manager
5What object permissions are required to enable data ingestion from Salesforce CRM?
(Select all that apply)- ARead
- BView All
- CEdit
- DCreate
- EModify All
6Which data sets are ingested via Marketing Cloud Starter Data Bundles?
- AMobilePush
- BEmail Studio
- CData Extensions
- DMobileConnect
- ESystem Data Views
7Data Cloud is ___________________
- AData Lake
- BData Lakehouse
- CData Warehouse
- DCRM
8True or False, The starter data bundle can be ingested multiple times?
- ATrue
- BFalse
9Which type of data extraction setting is best for when the data changes frequently, but the majority of the data stays the same?
- ADelta Extract by Number
- BUpsert
- CDelta Extract by Date
- DFull Refresh
10Which Data Object Type Category you will use to ingest Purchase Order Details?
- AProfile
- BSales Order
- CEngegement
- DOther
11You can extend the Customer 360 Data Model with _______________.
- Aonly custom fields
- Bonly custom objects
- Cboth custom objects and custom fields
- Dyou can't extend the Customer 360 Data Model
12Which DMO provides for ways to identify a party, such as a driver's license or a birth certificate __________________
- AParty Identification
- BContact Point Identification
- CIndividual
- DProfile Identification
13The system can only unify profiles if they are mapped correctly to the individual object and one other element: ____________
- AA Contact point object or a Party Identification object
- BContact point object
- CParty identification object
- DContact unification object
14Identity Resolution Rulesets include ____________
- AMatch Rule and Unification Rule
- BMatch Rule and Field Selection Rule
- CDuplicate Rule and Match Rule
- DMatch Rule and Reconciliation Rule
15Which of the following is not a technique used in Reconciliation Rules?
- AMost Frequent
- BMost Common
- CLast Updated
- DSource Sequence
16What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight? (Choose 2)
- AWHERE clause is required
- BAt least two objects to join
- CAt least one dimension
- DAt least one measure
17Which DMO can you create a segment on?
- AAny DMO of type Profile
- BAny DMO of type Engagement
- CAny DMO of type Other
- DAll DMO's
- EOnly Unified Individual
18Once you enable value suggestion, how long can it take for it appear in the Segmentation Canvas?
- AUp to 10 minutes
- BUp to 1 hour
- CUp to 12 hours
- DUp to 24 hours
- EIt's enabled instantaneously
19Which of the following Data Action targets are supported within Data Cloud?
(Choose 3)- ASalesforce Marketing Cloud
- BSalesforce Commerce Cloud
- CSlack
- DWebhook
- ESalesforce Platform Event
20What file types are created when activation a segment to Amaeon S3?
- Acsv
- Btxt
- Cjson
- Dzip
- Eparquet
21What starter bundle does NOT come with a pre-configured activation target?
- AMarketing Cloud Engagement
- BMarketing Cloud Personalization
- CSalesforce CRM
- DB2C Commerce
- EAmazon S3
22The team that is working on Customer Acquisition at a retail company wants to be notified whenever new data is ingested into Salesforce Data Cloud so they can take timely actions based on the latest customer information.
What are the best practices for setting up such a notification system to ensure that the Acquisition team receives accurate and timely updates?- ASalesforce Flows can be configured to alert the Calculated Insights about new incoming data by triggering a Flow based on the comletion of data streams, identity resolutions, segment publish or calculated insights.
- BFlow can include actions to log information to email, Slack, or an outbound message.
- CYou can create a custom notification in Data Cloud that automatically sends updates to the Acquisition team based on data ingestion without requiring any Flow configuration.
- DIdentity Resolution automatically triggers notifications to external teams when new customer data is ingested into the system.
23A multinational corporation has implemented Salesforce Data Cloud to manage customer data accross various regions. The company must comply with global privacy regulations, invluding the GDPR, which mandates the right to be forgotten. They have integrated Salesforce's Consent API to manage customer consents and data handling preferences eggectively.
How does the Consent API help the company ensure compliance with the right to be forgotten?
Choose 2- AThe Consent API allows the company to submit data deletion requests for individual profiles in Data Cloud.
- BThe Consent API automatically deletes all data from connected systems without further requests.
- CThe Consent API triggers an automatic deletion of related records from all Salesforce clouds.
- DThe Consent API ensures that the specified individual record and related DMOs are deleted from Data Cloud.
24A multinational corporation has implemented Salesforce Data Cloud to manage customer data accross various regions. The company must comply with global privacy regulations, invluding the GDPR, which mandates the right to be forgotten. They have integrated Salesforce's Consent API to manage customer consents and data handling preferences eggectively.
What considerations must the company keep in mind when implementing processes to erase personal data upon request?
Choose 2- AData deletion requests must be submitted separately in all connected systems and Salesforce clouds.
- BThe Consent API processes deletion requests automatically in all connected systems.
- CData deletion requests are reprocessed at 30, 60, and 90 days to ensure full deletion.
- DThe Consent API only processes deletion requests once, and no further checks are made.
25Which data model subject area would you use for tracking revenue opportunities in Salesforce Data Cloud?
Choose 2- ASales Order Data Object
- BEngagement Data Model
- CProduct Data Object
- DParty Data Model
26What is the process for using a single Data Stream object to create multiple Data Lake Objects, and what considerations should be kept in mind?
Choose 2- AUse Streaming Transforms or Batch Transforms to create additional Data Lake Objects.
- BData streams automatically create multiple Data Lake Objects without additional configuration.
- CAfter data ingestion, apply transforms to generate multiple DLOs from the initial DLO.
- DMultiple Data Streams must be created to achieve multiple Data Lake Objects.
27A Banking customer is bringing in banking data which 'Checking Account Balance' and 'Saving Account Balance' as 2 separate fields in a custom object in CRM. They want to split these balances into 2 separate records which can be used for mapping. what would be some possible options?
- ACreate a Batch Transform to create 2 separate records
- BCreate a formula field when ingesting the data to create 2 separate records
- CCreate a Streaming Transform when ingesting to create 2 separate records
- DCreate a Calculated Insight to create 2 separate records
28A customer has a custom 'Phone' object related to the Contact object in CRM which stores Phone Numbers for Contacts. Which DMO should fields from Phone Numbers be mapped so it can be used for Activation.
- AIndivudual
- BContact
- CContact Point Phone
- DCustomer "Phone" DMO
29What objects can be used to view Data Cloud data via Data Explorer?
- AData Lake Objects
- BData Model Objects
- CCalculated Insights
- DStreaming Insights
- EData Actions
30A financial client is using identity resolution and want to unify Profiles using Banking ID which is different than Customer ID (Primary Key). What object should be used to perform exact match on Banking Id?
- AParty Identification
- BIndividual
- CBanking
- DContact
31How does Identity Resolution select attributes on the Unified Individual?
- AIdentity Resolution Match Rules
- BIdentity Resolution Reconciliation Rules
- CIdentity Resolution Rulesets
- DIdentity Resolution Party Identification
32A client wants to automatically create a support case when a customer visits the troubleshooting page twice within last 30 minutes. What capability within Data Cloud would be best suited?
- ACalculated Insights
- BStreaming Insights
- CStreaming Data Transforms
- DBatch Data Transforms
33What segment operator is best suited for a Birthday Campaign that is evaluated daily?
- AIs Birthday
- BIs Between
- CIs Anniversary OF
- DIs Today
34A user updates an existing Calculated Insight and the syntax is correct but they are unable to save it. What could be a possible cause?
- AIt's currently in use by an activation
- BIt's currently in a publish state
- CThe modification have included a new dimension
- DThe insight does not include a Profile dimension
35What information is provided in a .json file when activating to Amazon S3?
- AMetadata regarding the segment definition
- BActivated data payload of the segment members
- CAudit Log showing the user who activated the segment
- DThe decryption key that will be used by S3 for reading the file
36Which connection can a data-aware specialist set up to ingest data without needing the admin to explicitly set up the connection?
- AGoogle Cloud Storage
- BB2C Commerce
- CAmazon S3
- DSalesforce CRM
37What are three starter data bundles available in the Data Cloud CRM Connector?
- ALoyalty Management Bundle
- BNet Zero Cloud Bundle
- CSales Cloud Bundle
- DAnalytics Cloud Bundle
- EService Cloud Bundle
38Which three connectors are available out-of-the-box for data ingestion?
- AMarketing Cloud
- BSales and Service Cloud
- CUnica
- DSlack
- EAWS S3
39In what two scenarios would you recommend provisioning Data Cloud in an existing CRM data org?
- AExisting CRM data org was highly customized
- BCustomer data is housed in a single Salesforce org
- CCustomer is using Loyalty Management and Promotions
- DCustomer has a need to connect multiple CRM orgs
40When setting up the data source object or schema corresponding to the data set that you’re importing, which category would you select when bringing in sales-order data?
- AEngagement data
- BParty data
- CProfile data
- DOther data
41What are some of the supported ways that data from CRM can be brought into Data Cloud? Choose three.
- ACRM reports
- BData kits
- CBig objects
- DCRM objects
- EData bundles
42Which tab in the navigation manages the data coming into Data Cloud?
- ASegments
- BData streams
- CActivation
- DData model
43Which objects must be mapped to the individual data model object to enable the unification and activation process?
- AContact point
- BUnified individual
- CPurchase order
- DParty identification
- ECustomer profile
44Which three match rules are available to link multiple records into a unified customer profile?
- AExact device and name
- BExact org ID
- CExact name and email
- DExact email
- EExact phone number
45Data modeling occurs after which step in a Data Cloud implementation?
- AActivation
- BIngestion
- CSegmentation
- DIdentity Resolution
46What reconciliation rule is defined by default when selecting profile attributes in the Unified Individual?
- ALast updated
- BSource sequence
- CMost occuring
- DOldest record
47What’s the end result of the unification process?
- AThe matched data appears as records mapped to individual data model objects
- BThis data produces a map, allowing an organization to pinpoint its customers’ locations when authorized
- CThis data produces a map, allowing an organization to pinpoint its customers’ locations at any given point in time
- DThe matched data creates a separate object for each piece of data from customers
48What are three functions of Data Explorer?
- ATo view over 250 records and 25 attributes
- BTo inspect initial values and validate formula fields for data source objects
- CTo inspect calculated insights
- DTo inspect only data model objects and data stream
- ETo enable validation of the configured mappings for data model objects
49Which of the following are true of match rules?
Choose three.- AThey establish criteria for relating source individual records
- BThey produce a unified individual record.
- CThey make use of most standard and custom attributes mapped to the data model
- DThey can only be used with standard attributes mapped to the data model.
50Which entity type(s) can be used to “Segment On” in Segmentation?
- AProfile
- BEngagement
- CProfile and Engagement
- DProfile, Engagement, and Other
51How can you view details on segment membership, including which users are in a specific segment?
- ARelated attributes
- BEngagement attributes
- CProfile attributes
- DDirect attributes
52If you want to use the same criteria in multiple segments, which feature would you recommend?
- ASegment membership data model object
- BNested segments
- CSegment exclusions
- DSegmentation API
53What are the different ways to create a Calculated Insight?
Choose 2- AUsing Insights Builder
- BImport query activity from Marketing Cloud
- CUsing structured query language
- DImport Salesforce object query language from developer console
54When activating an unified individual to Marketing Cloud, which three attributes are automatically included? Choose 3
- AEmail subscriber key
- BContact email address
- CContact phone number
- DContact address
- EContact ID
55A customer is interested in updating the CRM contact lead based on streaming data that’s coming to Data Cloud. Which two features would meet this requirement?
- AData actions
- BActivate to CRM
- CCRM Connector
- DCopy fields
56What data points can be retrieved from Calculated Insights when activating a segment?
- AMetrics
- BDimensions
- CMetrics and Dimensions
- DRelated Attributes
57Which three types of usages are Calculated Insights best suited for?
- ANontrivial calculation
- BComplex queries across multiple objects
- CReusability purposes
- DData collected in batches
- EHigh volume of data processing
58Attributes with which data type support value suggestion?
- ADate
- BNumber
- CText
- DAll types
59Which type of insight is best suited to analyze clickstream data every five minutes?
- ACalculated insights
- BStreaming insights
- CEinstein insights
- DInline list insights
60When authoring streaming insights via structured query language (SQL), which activities do you perform? Choose two.
- AMapping to real-time sources
- BUsing data actions
- CCreating timestamps in Data Cloud
61Which two statements are true for Value Suggestions?
- AOnly text attributes can be enabled.
- B"Enable Value Suggestion" needs to be enabled.
- CA value with more than 15 characters isn’t possible.
- DAttribute values are displayed in date order with the most recent displaying first.
62Which of the following attributes describe a package? Choose three.
- AA container that’s distributed
- BA framework to custom-tie metadata
- CIf managed, then used by an independent software vendor on AppExchange
- DAllows more control in the package content
- EMay include data streams (S3), data models, and calculated insights
63Which three types of Data Cloud metadata can be accessed via Salesforce Flow for orchestration?
- AData stream ingestion
- BData model mapping
- CCalculated insights publish
- DPublish identity resolution job
- EInitiate a streaming transform
64
How can a user ensure that their Data Cloud dashboards are refreshed on a daily basis?- ASelect Subscribe and set a refresh window for after the data streams are refreshed.
- BConfigure the Dashboard settings in the org setup screen.
- CDisable and republish the dashboard.
- DSchedule a refresh window for each report individually.
65Which of the following are features of an unmanaged package? Choose three.
- AIt’s not upgradeable or supported.
- BIt’s typically used by independent software vendors on AppExchange.
- CIt’s commonly used for one-time migration of metadata.
- DIt contains a namespace.
- EA package developer has no control over the components once installed.
- FIt’s upgradeable and supported.
66What can be used to import AWS Data Streams into Salesforce without using the Data Cloud Product interface?
- ASalesforce Metadata API
- BLightning App Builder
- CLightning Report Builder
- DSalesforce Flow
67Which three Data Cloud actions are available via Flow?
- APublish Calculated Insights
- BPublish Segments
- CTrigger Identity Resolution Job
- DMap Data Model Object Fields
- EPublish Streaming Insights
68What receives notifications about the latest status of Data Cloud usage without users viewing records?
- ASalesforce Metadata API
- BSharing Rules
- CLightning Report Builder
- DSalesforce Flow
69What makes segments available only to certain groups based on their role?
- ASalesforce Metadata API
- BSharing Rules
- CLightning App Builder
- DLightning Report Builder
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- 1 AMBDC Quiz on AMBDC04, created by Amir BOUTITI on 10/09/2024.
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- Amir BOUTITI
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