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Marketing Strategy

Description

Gauge the ability based on acquired knowledge and experience.
Jojo Karen
Quiz by Jojo Karen, updated more than 1 year ago
Jojo Karen
Created by Jojo Karen about 8 years ago
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Resource summary

Question 1

Question
Which of the following can negatively impact a site's ranking in search results?
Answer
  • Excessive link exchanging
  • Static content
  • Using automated programs or services to create links to your site
  • Contact Us Page

Question 2

Question
Why has web marketing become a popular form of marketing?
Answer
  • It is much cheaper and often more effective
  • Television advertising is being offered less
  • It is easier than traditional marketing
  • It has been heavily advertised

Question 3

Question
Which 3 industries are the largest users of affiliate marketing?
Answer
  • Prescription drugs, electronics, child products
  • Gambling, adult, retail
  • Retail outlets, bakeries, beverage
  • Computer equipment, auto manufacturers, construction

Question 4

Question
Which of the following would NOT be effective in headline writing?
Answer
  • Using words that draw attention
  • Using words that people may search for
  • Using small words which take up space and do not add value
  • Using words such as "new, exciting, special offer"

Question 5

Question
Why would a firm employ guerilla web marketing?
Answer
  • It is guaranteed to work
  • It allows greater flexibility
  • It gives the firm more control over its marketing budget
  • It is unconventional and can often leave a lasting impression on potential customers

Question 6

Question
What is a "call to action"?
Answer
  • Hoping the customer buys your product
  • Recruiting new employees
  • Creating a new ad campaign
  • Using verbs to encourage people to take an action

Question 7

Question
What are the four P's of marketing?
Answer
  • Placement, Production, Procurement, Procedures
  • Product, Price, Placement, Promotion
  • Position, Price, Production, Premature
  • Product, Promotion, Procedures, Procurement

Question 8

Question
What is the best way to make internet marketing effective?
Answer
  • Focus on one specific technique such as direct email
  • Use a myriad of methods online
  • Spend a lot of money on it
  • Use email marketing first

Question 9

Question
What is a double opt in process?
Answer
  • Someone must email the firm twice to get on a list
  • Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
  • Someone must email the firm twice to get off an email list
  • Someone has to send an email confirming an online purchase

Question 10

Question
What is the purpose of having a special landing page for a PPC ad?
Answer
  • It costs less if done that way
  • It gives the potential to have mixed messages on the site
  • Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
  • Customers expect it

Question 11

Question
Who regulates affiliate marketing?
Answer
  • No one currently
  • SEC
  • IRS
  • Internet Affiliate Board

Question 12

Question
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Answer
  • It keeps the marketing staff busy in down times
  • It impresses clients
  • A well maintained blog will help increase page rank with search engines
  • It makes the company seem larger than it is

Question 13

Question
What is brand strategy?
Answer
  • Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
  • Strategy for reaching customers worldwide
  • Creating a package that catches peoples eyes
  • Creating an image that contradicts competitor's assertations

Question 14

Question
How do firms typically budget once positive results are seen from their internet marketing campaign?
Answer
  • Decrease the overall budget
  • Spend more on the methods which are not producing results
  • Increase the budget and focus on those activities which are working
  • Stop marketing

Question 15

Question
Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Answer
  • It helps with ad placement
  • It is required
  • It helps drive affiliate sales
  • Costs of clicked links can add up quickly if not limited

Question 16

Question
How important is content on a site when optimizing it?
Answer
  • Not important at all, does not factor in
  • Mildly important to keep customers happy
  • It is the only thing which creates a higher ranking in search engines
  • Very important, new content especially

Question 17

Question
How is the pricing model of a click determined?
Answer
  • Standardized rate for the ad
  • Google sets the price worldwide
  • Ads always cost more in later months
  • The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Question 18

Question
What is meant by "guerilla marketing"?
Answer
  • Using resources such as time, energy and imagination rather than money to market
  • Using advertising spots which utilize gorillas to capture the audience
  • Having a large scale marketing budget
  • Using television ads instead of web ads

Question 19

Question
What is an "impression"?
Answer
  • When a person buys a product from a site
  • When your ad is displayed on a page online, not necessarily clicked on
  • When an ad is clicked on
  • When an ad makes an impression on a client

Question 20

Question
How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents. [blank_start]_____________[blank_end]
Answer
  • 10 cents

Question 21

Question
What is an important step early on when forming a web marketing strategy?
Answer
  • Designing catchy ads
  • Allocating a large budget to the project
  • Identifying your customer base
  • Hiring a consulting firm

Question 22

Question
Why is affiliate marketing a favorable form of marketing?
Answer
  • Nothing is paid unless there is a sale resulting from the affiliate's efforts • It guarantees increased sales
  • It guarantees increased sales
  • It is complex so not many people utilize it

Question 23

Question
What is one advantage to using a purchased email list?
Answer
  • Large quantity of email addresses and markets otherwise not reached
  • The bounce rate is very low
  • It is targeted at your potential customers

Question 24

Question
How do listeners decide what is a worthwhile podcast to continually listen to?
Answer
  • High quality audio and high quality content
  • Broad based podcasts with no general direction
  • Having several hosts and a myriad of topics

Question 25

Question
What is a site index?
Answer
  • A page which has a linkable outline of all of the pages on a website
  • A site with special deals for purchasers
  • A special ranking with search engines

Question 26

Question
What is a trackback?
Answer
  • Same as a trademark
  • A method of notification that somebody links to document/html
  • When someone goes to your site because of your podcast
  • A count of how many downloads your podcast has

Question 27

Question
What is A/B testing?
Answer
  • Testing 2 products to see which is safer
  • Using 2 versions of an ad, measuring results to see which one is more effective
  • Testing 2 products to see which one sells more
  • Using 2 versions of an ad to see which one has less bounce rate

Question 28

Question
How can the signature block be used effectively?
Answer
  • Increases the length of the email making it seem more important
  • Branding the firm and relaying information to the email recipient
  • Guarantees further marketing success
  • Expensive form of marketing

Question 29

Question
What is meant by "niche marketing"?
Answer
  • Targeting a broad based group of people
  • Targeting a very specific demographic
  • Advertising on the television
  • Advertising only online

Question 30

Question
How is click-through rate measured in an email campaign?
Answer
  • The number of emails which did not bounce back
  • The number of people who click on a link in the email bringing the potential customer to your site
  • The number of people who purchased a product or service from the email
  • The number of people who replied to the email
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