Marketing Temas 11-12

Description

Grado Marketing Quiz on Marketing Temas 11-12, created by xabier.calzada on 03/06/2016.
xabier.calzada
Quiz by xabier.calzada, updated more than 1 year ago
xabier.calzada
Created by xabier.calzada over 8 years ago
8
1

Resource summary

Question 1

Question
All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use is
Answer
  • Retailing
  • Retailer
  • Shopper marketing
  • Wholesailing

Question 2

Question
Using in-store promotions and advertising to exted brand equity to "the last mile" and encourage favorable point-of.purchase decisions
Answer
  • Shopper marketing
  • Category killer
  • Corporate chains
  • Showrooming

Question 3

Question
A retail store that carries a narrow product line with a deep assortment within that line
Answer
  • Speciality store
  • Supermarket
  • Superstore
  • Factory outlet

Question 4

Question
A giant speciality store that carries a very deep assortment of particular line
Answer
  • Category killer
  • Service retailer
  • Independent off-price retailer
  • Wholesaler

Question 5

Question
An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, dicontinued, or irregular goods
Answer
  • Independent off-price retailer
  • Off-price retailer
  • Factory outlet
  • Superstore

Question 6

Question
An off-price retailer that sells a limited selection of brand name groooocery items, appliances, clothing, and other goods at deep discounts to members who apy annual membership fees
Answer
  • Warehouse club
  • Independent off-price retailer
  • Merchant wholesaler
  • Wholesaler

Question 7

Question
A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent businesspeople who buy the right to own and operate one or more units in the franchise system.
Answer
  • Franchise organization
  • Franchise
  • Service retailer
  • Convenience store

Question 8

Question
A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation
Answer
  • Broker
  • Business buyer
  • Wholesaler management
  • Retailer

Question 9

Question
A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods
Answer
  • Agent
  • Business buyer
  • Wholesaler management
  • Retailer

Question 10

Question
The specific blend of promotion tools that the company uses to engage consumers, persuasively communicate customer value, and build customer relationships
Answer
  • Promotion mix
  • Marketing mix
  • Integrated marketing communications (IMC)
  • Advertising objective

Question 11

Question
Which of the followings is NOT part of the promotion mix
Answer
  • Customer management
  • Advertising
  • Sales promotion
  • Direct and social-media marketing

Question 12

Question
Engaging and interacting directly with carefully targeted individual consumers and consumer communities to both obtain an immediate response and cultivate lasting customer relationships
Answer
  • Direct and social-media marketing
  • Personal selling
  • Public relations
  • Pull strategy

Question 13

Question
If a company wants to integrate and coordinate its many communications channels to deliver a message, they should focus on
Answer
  • Integrated marketing communications (IMC)
  • Marketing management
  • Marketing coordination
  • Salesperson

Question 14

Question
Which of the following statements is TRUE?
Answer
  • push strategy focuses on using the sales force and trade promotion to promote the product to channel members, while pull strategy prefers to spend a lot on consumers advertising and promotion to make consumers buy the product
  • pull strategy focuses on using the sales force and trade promotion to promote the product to channel members, while push strategy prefers to spend a lot on consumers advertising and promotion to make consumers buy the product
  • Roses are red, violets are blue, I'm going to fail but what you gonna do?
  • None of them

Question 15

Question
The strategy by which the company accomplishes its advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising media
Answer
  • Advertising strategy
  • Advertising media
  • Advertising objective
  • Percentage-of-sales method

Question 16

Question
Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget
Answer
  • Objective-and-task method
  • Competitive-parity method
  • Advertising agency
  • Brand content management

Question 17

Question
A term that has come to represent the merging of advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising media
Answer
  • Madison & Vine
  • Push and pull strategies
  • Multichannel marketing
  • Viral marketing

Question 18

Question
Setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage og the unit sales price
Answer
  • Advertising budget
  • Affordable method
  • Percentage-of-sales method
  • Manufacturers' and retailers' branches and offices

Question 19

Question
Creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of paid, owned, earned and shared channels
Answer
  • Brand content management
  • Advertising
  • Advertising management
  • Advertising control
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