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Questions in this quiz (105)
1Beiersdorf is working to have their Nivea for Men brand introduced and publicized in America in order to _____.
- AA. fulfill a governmental mandate
- BB)have men recognize a problem with respect to facial care
- CC)market its new home hair coloring system
- DD)increase brand awareness
- EE)none of the above
2What is the first stage of the consumer decision process?
- AA)information search
- BB)problem recognition
- CC)alternative evaluation
- DD)purchase
- EE)postpurchase behavior
3Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?
- AA)The decision process model provides useful insight into all types of consumer purchases.
- BB)Consumer decisions are frequently the result of a single problem.
- CC)Consumer decisions are rational and functional; otherwise they do not involve decisions per se.
- DD)Some consumer decisions result from the convergence of several problems.
- EE)Once the decision process begins, it may evolve and become more complex with multiple goals.
4.Which of the following is a type of consumer decision making discussed in your text?
- AA)nominal decision making
- BB)limited decision making
- CC)extended decision making
- DD)b and c
- EE)a, b, and c
5Which of the following is NOT a type of consumer decision making discussed in your text?
- Aa. nominal decision making
- BB)extended decision making
- CC)complex decision making
- DD)limited decision making
- EE)all of the above are types of decision making
6The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.
- AA)personal involvement
- BB)product involvement
- CC)purchase involvement
- DD)enduring involvement
- EE)activated involvement
7Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars since he is about to buy a new car. In terms of involvement, Blake is _____.
- AA)high in product involvement; low in purchase involvement
- BB)high in value-expressive involvement; low in product involvement
- CC)high in product involvement; high in purchase involvement
- DD)low in product involvement; low in purchase involvement
- EE)low in product involvement; high in purchase involvement
8Very high levels of purchase involvement tend to produce _____.
- AA)extended decision making
- BB)nominal decision making
- CC)affective decision making
- DD)limited decision making
- EE)none of the above
9Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by _____.
- AA)a high level of cognitive processing
- BB)a low level of purchase involvement
- CC)limited decision making
- DD)extended decision making
- EE)a high level of affective processing
10Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?
- AA)nominal decision making
- BB)normal decision making
- CC)limited decision making
- DD)extended decision making
- EE)simple decision making
11Which type of consumer decision making does NOT include alternative evaluation?
- AA)routine decision making
- BB)nominal decision making
- CC)extended decision making
- DD)simple decision making
- EE)limited decision making
12Which type of consumer decision making includes only a limited internal information search and no external search for information?
- AA)routine decision making
- BB)nominal decision making
- CC)extended decision making
- DD)simple decision making
- EE)limited decision making
13Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?
- AA)routine decision making
- BB)nominal decision making
- CC)extended decision making
- DD)simple decision making
- EE)limited decision making
14Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?
- AA)routine decision making
- BB)nominal decision making
- CC)extended decision making
- DD)simple decision making
- EE)limited decision making
15Which type of decision making process in effect involves no decision per se?
- AA)simple decision making
- BB)nominal decision making
- CC)extended decision making
- DD)automatic decision making
- EE)default decision making
16Nominal decision making is sometimes referred to as _____.
- AA)habitual decision making
- BB)routine decision making
- CC)simple decision making
- DD)automatic decision making
- EE)default decision making
17A completely nominal decision does not even include consideration of _____.
- AA)information
- BB)problem recognition
- CC)the “do not purchase” alternative
- DD)purchase evaluation
- EE)all of the above
18Nominal decisions can be broken into which two distinct categories?
- AA)brand loyal decisions and repeat purchase decisions
- BB)primary decisions and secondary decisions
- CC)high involvement decisions and low involvement decisions
- DD)expensive decisions and inexpensive decisions
- EE)first purchase decisions and repeat purchase decisions
19Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?
- AA)routine decision
- BB)inexpensive decision
- CC)primary decision
- DD)brand loyal decision
- EE)low visibility decision
20Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?
- AA)routine decision
- BB)repeat purchase decision
- CC)primary decision
- DD)brand loyal decision
- EE)low visibility decision
21Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase?
- AA)routine decision
- BB)repeat purchase decision
- CC)secondary decision
- DD)inconsequential decision
- EE)indifferent decision
22Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this?
- AA)inconsequential decision
- BB)indifferent decision
- CC)automatic decision
- DD)repeat purchase decision
- EE)secondary decision
23Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation?
- AA)nominal decision making
- BB)routine decision making
- CC)limited decision making
- DD)partial decision making
- EE)extended decision making
24Which type of decision making covers the middle ground between nominal and extended decision making?
- AA)limited decision making
- BB)partial decision making
- CC)mid-range decision making
- DD)modified decision making
- EE)internal decision making
25Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this?
- AA)nominal decision making
- BB)limited decision making
- CC)extensive decision making
- DD)extended decision making
- EE)truncated decision making
26Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation?
- AA)limited decision making
- BB)nominal decision making
- CC)extended decision making
- DD)complex decision making
- EE)complete decision making
27The Smith's oldest daughter, Olivia, is a senior in high school. She has all “A's” and scored a on the ACT. She is president of the debate team and the national honor society as well as a member of the cheerleading squad. Olivia wants to attend medical school, so both she and her parents are very concerned about which undergraduate school she attends. They have spent countless hours on the Internet examining universities, and they have already visited five campuses. For Olivia and her parents, which type of decision making does this represent?
- AA)limited decision making
- BB)nominal decision making
- CC)extended decision making
- DD)complex decision making
- EE)complete decision making
28_____ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process?
- AA)Alternative evaluation
- BB)Problem recognition
- CC)Information search
- DD)Purchase
- EE)Postpurchase evaluation
29Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?
- AA)problem recognition
- BB)information search
- CC)alternative evaluation
- DD)postpurchase evaluation
- EE)dissonance
30A(n) _____ is the way an individual perceives his or her feelings and situation to be at the present time.
- AA)current state
- BB)actual state
- CC)desired state
- DD)self-concept
- EE)self-assessment
31Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her ____.
- AA)current state
- BB)desired state
- CC)actual state
- DD)self-concept
- EE)self-assessment
32A(n) _____ is the way an individual wants to feel or be at the present time.
- AA)current state
- BB)desired state
- CC)actual state
- DD)ideal state
- EE)idolized state
33Candice is on a diet and wants to lose x pounds. She wants to be thin right now, which represents her _____.
- AA)actual state
- BB)ideal state
- CC)healthy state
- DD)desired state
- EE)future state
34Which of the following statements is FALSE regarding problem recognition?
- AA)Problem recognition is the first stage in the consumer decision process.
- BB)Only when the desired state is greater than the actual state will a problem exist.
- CC)Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.
- DD)Without recognition of a problem, there is no need for a decision.
- EE)all of the above are true regarding problem recognition
35Which of the following drives problem recognition?
- AA)the consumer's perception of the actual state
- BB)objective reality of the consumer's actual state
- CC)the amount of information available
- DD)the number of alternatives from which to choice
- EE)others' perception of an individual's actual state
36The level of one's desire to resolve a particular problem depends on which factors?
- AA)the consumer's perception of his or her actual state and the desired state
- BB)the length of time required to make a decision and the level of purchase involvement
- CC)the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem
- DD)the degree of brand loyalty and the amount of time required to make a decision
- EE)the direction of the discrepancy between the desired and actual states and the relative importance of the purchase
37Relative importance of a problem is determined by which of the following?
- AA)how critical the problem is to the maintenance of the consumer's desired lifestyle
- BB)how critical the problem is to others
- CC)the magnitude of the discrepancy between the desired and actual states
- DD)the magnitude of the discrepancy between the actual self-concept and the ideal self-concept
- EE)the level of risk associated with the decision process
38What are the types of consumer problems?
- AA)latent and manifest
- BB)primary and secondary
- CC)low involvement and high involvement
- DD)active and inactive
- EE)actual and perceived
39Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events?
- AA)latent
- BB)manifest
- CC)active
- DD)inactive
- EE)blatant
40Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this?
- AA)latent
- BB)manifest
- CC)active
- DD)inactive
- EE)blatant
41Which type of consumer problem is one on which the consumer is not aware?
- ALATENT
- BMANIFEST
- CACTIVE
- DINACTIVE
- EBLATANT
42The Martin's home has potentially unsafe levels of radon, but they have no idea because it is odorless and they have not been feeling any ill effects from it. In fact, several homes have this problem and the owners are not aware of it, and they may never become aware of it unless testing is done. What type of consumer problem is this?
- ALATENT
- BMANIFEST
- CACTIVE
- DINACTIVE
- EDANGEROUS
43Which of the following statements is true regarding active and inactive consumer problems?
- AA)Active problems require the marketer only to convince consumers that its brand is the superior solution
- BB)Active and inactive problems do not require different marketing strategies.
- CC)An active problem is one of which the consumer is not aware.
- DD)Even though a consumer is aware of it, an inactive problem is one that he or she has no desire to rectify.
- EE)Active problems are more serious than inactive ones
44What has research revealed regarding consumers' variety-seeking behavior?
- AA)Once a consumer tries another brand, there is a high probably that he or she will not return to the previous brand
- BB)Consumers usually switch to options within the same brand
- CC)Consumers are unwilling to switch to options within the brand
- DD)Consumers are more likely to become bored on sensory attributes such as taste.
- EE)Consumers are more likely to become bored with non-sensory attributes such as brand name.
45James likes to eat a strawberry Pop-Tart for breakfast before school. After about two weeks of this, he starts to get bored with that and switches to waffles. James is displaying which type of behavior?
- AA)variety-seeking
- BB)brand-switching
- CC)entertainment
- DD)limited search
- EE)extended search
46Which of the following is a nonmarketing factor affecting problem recognition?
- ASOCIAL STATUS
- BPAST DECISIONS
- CMOTIVES
- DSITUATION
- EALL OF THE ABOVE
47Which nonmarketing factor affects a consumer's desired state?
- AA)culture/subculture
- BB)normal depletion
- CC)product/brand performance
- DD)availability of products
- EE)all of the above
48All EXCEPT which of the following nonmarketing factor affects consumers' desired state?
- AA)reference group
- BB)household characteristics
- CC)normal depletion
- DD)financial status/expectations
- EE)culture
49Which of the following is a nonmarketing factor affecting consumers' actual state?
- AA)social status
- BB)household characteristics
- CC)product/brand performance
- DD)motives
- EE)culture
50All EXCEPT which of the following nonmarketing factors affect a consumer's actual state?
- AA)past decisions
- BB)normal depletion
- CC)product/brand performance
- DD)reference group
- EE)availability of products
51Which of the following is a concern marketing managers have related to problem recognition?
- AA)discovering consumer problems
- BB)developing the marketing mix to solve consumer problems
- CC)helping consumers recognize problems
- DD)suppressing problem recognition among consumers
- EE)all of the above
52What is the most common approach to discovering consumer problems?
- AA)activity analysis
- BB)intuition
- CC)product analysis
- DD)problem analysis
- EE)qualitative research
53Rudy is a product category manager for a major consumer packaged goods manufacturer. Part of his job requires that he analyze a given product category and logically determine where improvements could be made. Rudy has determined several consumer problems this way. Which of the following best describes how Rudy uncovers consumer problems?
- AA)activity analysis
- BB)intuition
- CC)product analysis
- DD)problem analysis
- EE)qualitative research
54Which research technique asks relatively large numbers of individuals about the problems they are facing?
- ASURVEY
- BFOCUS GROUP
- CCONTENT ANALYSIS
- DLADDERING
- EPERCEPTUAL MAPPING
55Which type of research technique gathers to similar individuals (e.g., working mothers) brought together to discuss a particular topic?
- ASURVEY
- BFOCUS GROUP
- CCONTENT ANALYSIS
- DLADDERING
- EPERCEPTUAL MAPPING
56Mickey and his three roommates were asked to participate in a research study. They arrived and were seated in a room with about other guys their age. Then the researcher started asking them questions about their sporting activities, but he let them talk pretty freely. Mickey and the others participated in which type of research technique?
- ASURVEY
- BFOCUS GROUP
- CCONTENT ANALYSIS
- DLADDERING
- EPERCEPTUAL MAPPING
57The person present during a focus group discussion that keeps the discussion moving and focused on the topic is called a(n) _____.
- ACOORDINATOR
- BDIRECTOR
- CMODERATOR
- DINITIATOR
- EINTERPRETER
58Which of the following is an approach to problem identification?
- AACTIVITY ANALYSIS
- BPRODUCT ANALYSIS
- CPROBLEM ANALYSIS
- DEMOTION SEARCH
- EALL OF THE ABOVE
59Which approach to problem identification focuses on a particular activity such as lawn maintenance?
- AACTIVITY ANALYSIS
- BPRODUCT ANALYSIS
- CPROBLEM ANALYSIS
- DHUMAN FACTORS RESEARCH
- EEMOTION RESEARCH
60Kim was participating in a focus group in which the discussion centered around the participants' problems encountered while taking care of their hair. Which approach to problem identification is this?
- AA)activity analysis
- BB)product analysis
- CC)problem analysis
- DD)human factors research
- EE)emotion research
61Which approach to problem recognition examines the purchase or use of a particular product or brand?
- AACTIVITY ANALYSIS
- BPRODUCT ANALYSIS
- CPROBLEM ANALYSIS
- DHUMAN FACTORS RESEARCH
- EEMOTION RESEARCH
62A manufacturer of a digital music player asked several consumers the problems associated with using these types of products. Several consumers said that they had trouble downloading music onto their computers and then onto their music players. Which approach to problem recognition is this marketer using?
- AACTIVITY ANALYSIS
- BPRODUCT ANALYSIS
- CPROBLEM ANALYSIS
- DHUMAN FACTORS RESEARCH
- EEMOTION RESEARCH
63Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems?
- AA)activity analysis
- BB)product analysis
- CC)problem analysis
- DD)human factors research
- EE)emotion research
64A food manufacturer asked a group of working mothers to think about the problem of serving nutritious meals to their families given their time constraints and to indicate what activities, products, or brands are associated with or perhaps could eliminate those problems. This manufacturer is using which approach to problem recognition?
- AA)activity analysis
- BB)product analysis
- CC)problem analysis
- DD)human factors research
- EE)emotion research
65Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound?
- AACTIVITY ANALYSIS
- BPRODUCT ANALYSIS
- CPROBLEM ANALYSIS
- DHUMAN FACTORS RESEARCH
- EEMOTION RESEARCH
66The manager of a bank branch is concerned about the number of mistakes the tellers were making, so he started manipulating different aspects of the environment in the bank to see what effect each has on the tellers' performance. He examined factors such as the lighting, temperature, and the volume of the music playing in the bank. Which approach to problem recognition is this manager using?
- AACTIVITY ANALYSIS
- BPRODUCT ANALYSIS
- CPROBLEM ANALYSIS
- DHUMAN FACTORS RESEARCH
- EEMOTION RESEARCH
67Which approach to problem recognition examines emotions associated with certain problems?
- AACTIVITY ANALYSIS
- BPRODUCT ANALYSIS
- CPROBLEM ANALYSIS
- DHUMAN FACTORS RESEARCH
- EEMOTION RESEARCH
68One retailer asked a group of consumers the types of emotions they experience in both positive and negative retail situations. The purpose of this research was to uncover consumer reactions to various situations so that clerks could be trained to respond appropriately. Which approach to problem recognition is this?
- AACTIVITY ANALYSIS
- BPRODUCT ANALYSIS
- CPROBLEM ANALYSIS
- DHUMAN FACTORS RESEARCH
- EEMOTION RESEARCH
69Two basic approaches to causing problem recognition are _____.
- AA)generic problem recognition and selective problem recognition
- BB)active problem recognition and inactive problem recognition
- CC)actual problem recognition and desired problem recognition
- DD)perceived problem recognition and objective problem recognition
- EE)primary problem recognition and secondary problem recognition
70Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce?
- AA)generic problem recognition
- BB)selective problem recognition
- CC)active problem recognition
- DD)inactive problem recognition
- EE)primary problem recognition
71Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was “Soup is good food,” and another was “Never underestimate the power of soup.” Which type of problem recognition was Campbell's attempting to stimulate?
- AA)generic problem recognition
- BB)selective problem recognition
- CC)active problem recognition
- DD)inactive problem recognition
- EE)primary problem recognition
72Which condition is appropriate to attempt to influence generic problem recognition?
- AA)It is early in the product life cycle.
- BB)The firm has a high percentage of the market.
- CC)External search after problem recognition is apt to be limited.
- DD)It is an industry-wide cooperative effort.
- EE)all of the above
73Which of the following is NOT an appropriate condition to attempt to influence generic problem recognition?
- AA)It is early in the product life cycle
- BB)The firm has a small percentage of the market.
- CC)External search after problem recognition is apt to be limited.
- DD)It is an industry-wide cooperative effort.
- EE)all of the above are appropriate conditions to attempt to influence generic problem recognition
74Which problem recognition involves a discrepancy that only one brand can solve?
- AA)generic problem recognition
- BB)selective problem recognition
- CC)active problem recognition
- DD)inactive problem recognition
- EE)primary problem recognition
75An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?
- AA)generic problem recognition
- BB)selective problem recognition
- CC)active problem recognition
- DD)inactive problem recognition
- EE)primary problem recognition
76A firm that introduces a new line of non-fat snack food due to increasing consumer concern with health is _____.
- AA)activating problem recognition
- BB)reacting to problem recognition
- CC)suppressing problem recognition
- DD)triggering problem recognition
- EE)none of the above
77Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at _____.
- AA)responding to consumer problems
- BB)helping consumers recognize problems
- CC)discovering consumer problems
- DD)diverting consumers' attention away from problems
- EE)suppressing problem recognition
78Problem recognition is the first stage of the consumer decision process
- ATrue
- BFalse
79If purchase involvement is high, then enduring product involvement will also be high
- ATrue
- BFalse
80The three types of decision making are rebuy, limited, and extended
- ATrue
- BFalse
81Nominal decision making is sometimes referred to as habitual decision making.
- ATrue
- BFalse
82Two distinct categories of nominal decision making are brand loyal decisions and repeat purchase decisions
- ATrue
- BFalse
83Problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process
- ATrue
- BFalse
84When a consumer's actual state is perceived as being greater than the desired state, recognition of a problem does not occur.
- ATrue
- BFalse
85The level of one's desire to resolve a particular problem depends on two factors: the actual state and the desired state.
- ATrue
- BFalse
86An latent problem is one of which the consumer is not aware.
- ATrue
- BFalse
87A consumer's desired state can be influenced by previous decisions.
- ATrue
- BFalse
88Variety-seeking behavior is a challenge to marketers because it means the consumers switch brands for reasons beyond a company's control.
- ATrue
- BFalse
89One difficulty with using intuition alone to identify consumer problems is that it is a complex research technique that requires extensive training.
- ATrue
- BFalse
90Approaches to discovering consumer problems include activity analysis, product analysis, problem analysis, human factors research, and emotion research
- ATrue
- BFalse
91Universal problem recognition involves a discrepancy that a variety of brands within a product category can reduce
- ATrue
- BFalse
92Attempts to influence generic problem recognition are appropriate for brands that have a high market share.
- ATrue
- BFalse
93Firms attempt to cause selective problem recognition to gain or maintain market share
- ATrue
- BFalse
94How has the Internet changed consumers' ability to search for information?
- AA) allows easy access to manufacturers' Web sites
- BB) allows easy access to other consumers
- CC) allows easy access to government agencies
- DD) expands the ability of marketers to provide information to consumers
- EE) all of the above
95Which of the following statements is FALSE regarding information search?
- AA) Consumers continually recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes.
- BB) Searching for information is free.
- CC) Information search involves mental as well as physical activities that consumers must perform.
- DD) The benefits of information search often outweigh the cost of search.
- EE) Consumers acquire a substantial amount of relevant information without deliberate search.
96Once a problem is recognized, relevant information from long-term memory is used to determine if a satisfactory solution is known, what the characteristics of potential solutions are, what are appropriate ways to compare solutions, and so forth. This is referred to as _____.
- AA) internal search
- BB) external search
- CC) primary search
- DD) ongoing search
- EE) evoked search
97Nakeisha wants to purchase some new make-up, but she wants something different from what she is currently using. Since she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed?
- AA) internal search
- BB) external search
- CC) primary search
- DD) secondary search
- EE) evoked search
98Which type of search can involve independent sources, personal sources, marketer-based information, and product experience?
- AA) internal search
- BB) external search
- CC) primary search
- DD) secondary search
- EE) evoked search
99Nathan is purchasing a new computer, so he asks his friends and family for help in selecting one. He also has searched the Internet and visited the Dell, Gateway, and IBM Web sites and has consulted Consumer Reports. Nathan is conducting which type of information search?
- AA) internal search
- BB) external search
- CC) primary search
- DD) secondary search
- EE) evoked search
100If, in response to a problem, a consumer recalls a single, satisfactory solution, no further information search or evaluation may occur. The consumer purchases the recalled brand and _____ has occurred.
- AA) automatic decision making
- BB) limited decision making
- CC) nominal decision making
- DD) extended decision making
- EE) truncated decision making
101Every winter, Laurie's skin becomes very dry and results in painful cracks in her skin on her fingers. Once this happens, Laurie remembers that Zim's Crack Cream works really well for this problem, so she stops at the store to pick some up. Which type of decision making has occurred?
- AA) automatic decision making
- BB) limited decision making
- CC) nominal decision making
- DD) extended decision making
- EE) truncated decision making
102When a consumer notices a new product in a store because of the point-of-purchase display, reads about the attributes of the product and recalls an unresolved problem that this product will solve, and then purchases the product, _____ has occurred.
- AA) automatic decision making
- BB) limited decision making
- CC) nominal decision making
- DD) extended decision making
- EE) truncated decision making
103Wendy was in Wal-Mart and noticed a display with baking items collected together and a little pad with recipes to tear off. She looked at the recipe and decided that this would make a nice dessert for Thanksgiving, so she purchased the products that were conveniently located on the display. Which type of decision making did Wendy undertake?
- AA) automatic decision making
- BB) limited decision making
- CC) nominal decision making
- DD) extended decision making
- EE) truncated decision making
104For which type of decision making is external information search relatively important?
- AA) automatic decision making
- BB) limited decision making
- CC) nominal decision making
- DD) extended decision making
- EE) truncated decision making
105Eric was in the store and started looking at riding lawn mowers. He didn't come to this store for the purpose of purchasing one, but he started considering it once he was there. However, he did not purchase one on that trip. Instead he went to other stores to look at their mowers, he asked his neighbor and his brother-in-law about their mowers, and he searched the Internet before he decided on the brand to purchase. Which type of decision making did Eric undertake?
- AA) automatic decision making
- BB) limited decision making
- CC) nominal decision making
- DD) extended decision making
- EE) truncated decision making
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- Quiz on Untitled, created by Valentina Guzman on 03/12/2016.
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- Valentina Guzman
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