844512
Description
Quiz by jbrumski22, updated more than 1 year ago
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Created by jbrumski22
almost 10 years ago
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Question 1
Question
Early European magazines were oriented toward _____.
Answer
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A. recent news
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B. medical and health advice
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C. discussions of women's issues
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D. broad political commentary
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e. hunting and fishing trips
Question 2
Question
In 1828, Sarah Josepha Hale started the first magazine directed exclusively to a female audience called _______.
Answer
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A. Harper's
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B. Godey's Ladies Book
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C. Youth's Companion
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D. Ladies' Magazine
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E. Ladies Home Magazine
Question 3
Question
The term muckraker ___________.
Answer
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A. described investigative reporters who only wrote about American institutions in a positive light
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B. was coined by President Theodore Roosevelt because he was angry with negative reporting
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C. described reporters who wanted to write in the simplistic and conventional style of newspaper journalism
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D. was seen as an insult by leading investigative reporters
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E. None of the above options is correct
Question 4
Question
Which magazine was the foremost outlet for photojournalism in the mid-twentieth century?
Answer
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The North American Review
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The Nation
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Harper's
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The Saturday Evening Post
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Life
Question 5
Question
One of the reasons for TV Guide's popularity was that _____.
Answer
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A. its first issue featured Elvis
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B. it offered lurid commentary about TV stars
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C. it was initially free
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D. many newspapers hadn't yet started publishing TV listings
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E. All of the options are correct
Question 6
Question
Which popular magazine was launched in 1974 by Time Inc.?
Answer
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A. Sports Illustrated
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B. The Saturday Evening Post
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C. People
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D. Life
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E. TV Guide
Question 7
Question
An example of a magazine that was conceived of online-only is___.
Answer
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Time
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TV Guide
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Wired
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Entertainment Weekly
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Slate
Question 8
Question
Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to ________.
Answer
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A. insightful feminist articles
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B.articles that criticized divorced and working women
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C. an expensive TV ad campaign
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D. sending free xopies to one million male college students
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E. a nude calendar foldout of Marilyn Monroe
Question 9
Question
Which of the following is true about minority-targeted magazines?
Answer
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A. They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then.
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B. They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.
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C. They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony.
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D. Most of them started out as Webzines in the last ten years.
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E. Minority-targeted magazines cover only racial minorities.
Question 10
Question
A main purpose of split-run and demographic editions of magazines is to ______.
Answer
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A. move the magazine industry back to more general-interest publications
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B. make sure that local and regional companies are cut off from advertising in nationally distributed magazines
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C. attract more targeted advertisers and compete with television advertising
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D. None of the options is correct
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E. create fewer places for advertisers to compete with television advertising
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